2018 B2B B2C Cost 
ConversionXL
MARCH 6, 2019
LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. They also come with higher costs and LinkedIn-specific platform limitations. The growth of B2B video marketing. An eMarketer study estimated that, in 2018, 25% of U.S. But LinkedIn owns the lucrative B2B audience.
YoungUpstarts
DECEMBER 22, 2020
Conduct Cost-Benefit Analyses. As they prepare to roll out their AI solutions, corporate leadership teams must be sure to conduct careful cost-benefit analyses. Further, it’s crucial for organizational leaders to conduct additional cost-benefit analyses of specific AI applications within their organizations.
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Up and Running
JUNE 4, 2019
By 2021, global B2C ecommerce sales are expected to surpass $4.5 trillion reached in 2018. Late deliveries result in B2B penalties from larger retailers. Late or missing deliveries drive B2C customers to competitors. High shipping costs. trillion —almost double the $2.3 International shipping.
YoungUpstarts
DECEMBER 10, 2020
In 2018, 15 percent of Americans reported that they had interacted with a company’s chatbot — an automated, web-based conversation platform — in the prior 12 months. by Christa Martin, Chief Outsiders CMO. The AI boom is well underway. When Chatbots Go Wrong. Christa Martin is a Chief Outsiders CMO based in San Diego, California.
ConversionXL
MARCH 18, 2019
In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). This is a missed opportunity. So what’s going wrong?
VC Cafe
JULY 26, 2020
If you can afford to make an MVP look and feel great, even at the expense of time to market or cost, why compromise? In 2018, Quibi (back then called NewTV), raised $750 million in seed capital pre-launch (the service went on to raise an additional $1 billion ahead of the product launch in March 2020). Cash (alone) isn’t king.
ConversionXL
FEBRUARY 18, 2019
You can save on research costs. polls, emoji sliders) collect market research data without the costs associated with research panels (with the aforementioned caveat that your audience isn’t a representative sample). In July 2018, Instagram added question stickers —succinct, one-question polls for Stories. Emoji slider.
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