Remove 2019 Remove Audience Remove Customer Remove Retention
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How to Use Storytelling in Business to Build Captivated Audiences

ConversionXL

Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. In this guide, you’ll learn how to apply the art of storytelling in your marketing initiatives to engage and grow your audience, when to use it, and when not to. Fail to do so, and you’ll likely lose their attention.

Audience 153
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The Top Four Marketing Trends for 2019

Duct Tape Marketing

The Top Four Marketing Trends for 2019 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on 2019 Marketing Trends. Focus on Retention. Research has shown time and again that it’s cheaper to sell to an existing customer than to go out and find a new one.

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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

Joanna Wiebe: “Writing Mirrors: How to Use the Voice of the Customer to Write High-Converting Copy”. Carrie Bolton: “Get Real with Your Customers and Your Executives—How to Really Improve the Customer Experience. The customer experience is the customer’s perception of their interaction with your business.

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Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

Value hypothesis: why a customer is likely to use your product. Quality conversions Audience-based marketing (retargeting, segmentation). Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again. Context = Audience + Message + Action.

Agile 90
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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. In the SaaS industry alone, it’s estimated that every company founded in 2019 had around ten competitors on average. Studies show that only 5% of B2B customers are ready to buy.

Equity 94
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How to Build a Memorable eCommerce Brand — 2021 Branding Guide

Up and Running

Top-tier customer service, competitive pricing, and streamlined fulfillment are all just expectations at this point. It’s everything from your visual style, to your brand persona and even the way your customer service teams communicate. Without it, you’ll be entirely dependent on customers and third parties defining your business.

eCommerce 149
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The Definitive Guide to Google Analytics 4

ConversionXL

Google Analytics 4 is the rebuilt, rebranded and expanded version of the App + Web property rolled out by Google in 2019. Custom events. Aside from custom events, GA4 can log the majority of relevant events automatically without the need to configure them separately using the global site tag (gtag.js) or Google Tag Manager.

Analytics 146