ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

APRIL 1, 2019

Growth Strategist & Speaker (@MarianaNNorton) March 14, 2019. For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. .”

Technical Review 133

Technical Review Marketing Software Review Audience 133

ConversionXL

JULY 10, 2019

Links to blog posts or long-form resources increase their search visibility and build awareness. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. Over time, statistics become less relevant; the links you earn in 2019 could go to another, more recent study in 2020.

Marketing 125

Marketing Acquisition Software Review Aggregator 125

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

FEBRUARY 18, 2019

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. Further, consumers crave communication with brands on social media: 95% of adults between the ages of 18 and 34 are likely to follow a brand through social media channels.

Social Media 129

Social Media Media Marketing Campaign 129

YoungUpstarts

DECEMBER 28, 2015

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. This makes even more sense given Facebook’s dominance in mobile; as this year, more people searched for local businesses and services on mobile as compared to on a PC.

Asia 100

Asia Las Vegas Marketing Technical Review 100

ConversionXL

JANUARY 18, 2022

Bellroy has built a consistent identity across social media that evokes feelings of adventure, durability, and uniqueness. This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc. Links to blog posts make all pages more competitive in search.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

The Startup Magazine

JUNE 29, 2020

“Content Marketing Strategy” is the most searched query related to content marketing, according to SEMrush ’s State of Content Marketing Report 2019. Written content includes blog posts, ebooks, social media posts, whitepapers and email marketing. Why a content marketing strategy is important.

Marketing 167

Marketing Social Media Audience Video 167

ConversionXL

NOVEMBER 16, 2021

Create engaging thought leadership content on social media . LinkedIn is the top network for B2B content marketers—96% use the platform. This is closely followed by Twitter (82% of B2B marketers use it). . Views on Twitter increased 62% from 2019 to 2020. Take Jason Bradwell’s The B2B Bite , for example. .

Framework 131

Framework Social Media B2B Audience 131

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” If the philosophical argument doesn’t motivate you, search engines will. At the moment they need an answer, they search Google and find you. — Ross Hudgens (@RossHudgens) January 30, 2019. To be honest, it never did. It doesn’t age the same way.

Analytics 68

Analytics Metrics Technical Review Search 68

ConversionXL

FEBRUARY 27, 2019

What emotions were they feeling when they searched for a solution? Social media also offers a cache of market research data. Their first email focus on saving users time: Canva understands users don’t want to waste time creating different graphics for each social media channel. They might even name them.

Email 133

Email Software Review Campaign Metrics 133

Duct Tape Marketing

MAY 22, 2019

It’s kind of a shady site, but what it is basically is it’s like a web proxy so you can go to Google, use an IP address that’s in the States and search through it, and the cool thing is is that it’s not a VPN so it doesn’t have your browser history or any of that stuff implementing it. Brian Dean: Oh definitely.

SEO 60

SEO Kansas City Kansas Missouri 60

ConversionXL

SEPTEMBER 22, 2020

For example, if you notice a new guest post on a publication you’re interested in, you can reach out to that author via email or social media and ask the best way to get in touch with that blog. Just set the maximum timespan and click on “Show New Backlinks”: Then, start searching for guest posts among the links in the results.

Social Media 116

Social Media SEO Email Campaign 116

ConversionXL

APRIL 10, 2019

Other tactics that support paid campaigns—like company-specific content and strong social media profiles—are equally vital. With account-based content , you’re usually cutting out search engines and proactively reaching out to prospects. Promotion of account-based content via social media.

PPC 131

PPC Campaign Marketing Sales Cycle 131

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. Here's a great example of this, check out this slide… It shows searches in some country in 2019.

Stock 60

Stock Conversion Matching Audience 60