Transformify

JANUARY 31, 2024

So, get ready to ditch the outdated and embrace the future of talent acquisition. Predictive Analytics: AI is able to forecast future events, including candidate behaviour, performance, retention, and turnover, by using data and algorithms. Pros: Supports multi-channel sourcing and social media integration.

Artificial Inteligence 52

Artificial Inteligence Technical Review Retention Matching 52

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page? Prescriptive analytics uses relevant data to determine what to do next.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

FEBRUARY 3, 2022

If you’re active on several channels, consider merging comms into a single platform to maintain customer satisfaction with fast, consistent responses. Where you’re unable to engage promptly in person, keep response rates high by using a chatbot to answer frequently asked questions and direct customers to appropriate support channels.

Product 102

Product Marketing Social Media Channel 102

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. Matching Algorithms. By using connection-matching algorithms to introduce business owners based on value, as defined by them, you can solve this problem.

Social Media 185

Social Media B2B North America Media 185

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. My post focuses mostly on conversion.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

NOVEMBER 11, 2015

Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale. By this I mean to say that getting completion rates of tasks by marketing channel is not a part of the tool.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Hearpreneur

DECEMBER 3, 2021

And while our platform is currently limited to the United States, my goal is to expand our search algorithm and resource database into spanning the entire world, be it in Europe, Asia, South America, Africa, etc. This is to improve commercial spend efficiency, lower customer acquisition costs, and boost net retention rates.

Entrepreneur 125

Entrepreneur Africa South America Europe 125

Occam's Razor

NOVEMBER 15, 2010

Step #2: How good is the acquisition strategy? No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). If the number is too big (site on the right) it indicates an overexposure to search rankings and algorithm changes (not good at all).

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

MAY 8, 2019

Because blog content typically takes advantage of organic search—it’s a free distribution channel that can help get awareness efforts off the ground. The stream of blog visitors generate awareness; the links to those posts support bottom-of-funnel acquisition on product pages. Still, too often, blogs are purely derivative.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Or the number Fans or Followers or +1s on Twitter, Google+, RenRen, Vkontakte and other lovely social channels. Like everyone else, I love TV.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Social media, on the other hand, are browsing channels. Cost per acquisition (CPA). Conversion rate per channel. Consideration. Lifetime value (LTV).

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

JULY 11, 2016

Limit the regret of showing the least performing variation to 50% of your visitors by using bandit algorithms. Build acquisition into your product (LinkedIn, TransferWise). Report tangibly and make content marketing comparable to direct marketing channels. All PPC channels will work for you if you stop using brute force.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

APRIL 3, 2019

What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame. Invites went up 50%; 35% lift in referral acquisition. They tested offering 10 free credits for working out with a buddy.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

ConversionXL

JUNE 19, 2019

Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Create Assets: align your assets and channels to the stage of the buyer’s journey. Viola Eva: “Using Algorithmic Content Analysis for High-Impact SEO Upgrades”. ” It all begins with algorithms.

Agile 90

Agile Analytics Algorithm Software Review 90