Hearpreneur

JANUARY 19, 2022

Especially during challenging times, retention is significantly more crucial than acquisition. Although your company's analytics are vital, simply investigating your own metrics is insufficient. I managed this by retaining employees who can handle different types of tasks and increasing their salaries slightly.

Entrepreneur 118

Entrepreneur Metrics Technical Review North America 118

Up and Running

AUGUST 21, 2014

You need to track pre-purchase, post-purchase, and then overall business analytics. In terms of driving traffic in the pre-purchase funnel, you will want to separate your funnel between paid traffic and SEO traffic. From an SEO perspective, you can go and use Google Tools and find out how many people search on certain keywords.

Metrics 84

Metrics Startup Churn Rate Forecast 84

ConversionXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO? Analytics platforms. How much do demand generation managers earn?

Demand 95

Demand Management B2B Campaign 95

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. do visitors value more?

Customer 122

Customer Analytics Metrics SEO 122

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 11, 2011

In my previous post, Why Leave A Six Figure Salaried Career For Online Entrepreneurship , I wrote about the various business ventures I have tried and tested over the years. The realization of my idea started on an international trip when I was working as a consultant in mergers and acquisitions.

SEO 86

SEO PPC America Design 86

Occam's Razor

SEPTEMBER 19, 2011

" If your HiPPO is smart, and in my experience many HiPPOs are smart and well-meaning, shewill ask you this: " Is that 2% ($0.05) sufficient to cover the salaries, pensions, health benefits of everyone we employ to do catalog marketing? " Bonus 2: Google Analytics has a wonderful set of reports called Multi-Channel Funnels.

.Net 119

.Net Campaign Channel Analytics 119

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

SEPTEMBER 30, 2008

So talk to your Marketers, Boss, Cleaning Lady, the dudette you replaced at half her salary! One of these days my hope is that Web Analytics vendors will A] Make it easier for us to add the annotations and/or B] Mine other sources and automatically add context / tribal knowledge as Google Trends does today. Go Get Your Own.

Analytics 68

Analytics Metrics Search Florida 68

ConversionXL

APRIL 7, 2016

The average salary of conversion optimizers was $71,340. Those in the US had the highest average salary ($87,926). The following four countries had the most respondents: There was also a difference in salary based on company size. Also, you need to know a lot of things really well to be good at optimization: Analytics.

Conversion 48

Conversion Salary Analytics eCommerce 48

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. 1 Search Results Ranking = SEO Success. Much money is spent on all kinds of demands to SEOs, big or small, which results in all kinds of shenanigans to try and get to #1.

Metrics 166

Metrics Marketing Search SEO 166

Occam's Razor

NOVEMBER 2, 2015

The way it works is that you compute the total cost of your Social Media program: SM employee salaries and benefits, agency fees, content acquisition/production costs, analyst salaries, executive time invested etc. You have to have an owned, earned and paid acquisition strategy. Nobody is watching it.

Social Media 60

Social Media Media B2C B2B 60