ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects. Here’s the proof.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Some might stare blankly and ask what you mean.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Product should be your main channel for customer acquisition, retention and expansion.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MARCH 5, 2019

Cold emails are unsolicited emails sent to previously uncontacted recipients. To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. hours checking their work email each day. Why would anyone want to use cold email? Still, it’s easy to get cold emails wrong. workers spend 3.2

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

FEBRUARY 3, 2022

SEO, email marketing, Facebook advertising). Whenever someone listed their accommodation on Craigslist, Airbnb emailed them to ask if they wanted to also post listings on its platform: Image source. Instead, they could simply click a link and enter an email address. Acquisition. Image source. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JANUARY 4, 2016

Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. From an online perspective, the lead acquisition funnel has three major steps – brand awareness, prospects acquisition, and lead generation.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. What do you learn from this report?

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

JULY 8, 2021

Email subscribers from search traffic. If audience building is a priority, email subscribers should be an important metric. Therefore, a critical KPI might be: “number of email subscribers generated from organic traffic”. This doesn’t factor the costs of email marketing and retargeting into overall profitability.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

MAY 27, 2022

email nurturing, retargeting) require specific channels. The metrics. B2B demand generation focuses on ROI. B2B demand generation focuses on ROI. Vanity metrics are less important. Every week, I receive emails from people thanking me for a specific tactic or piece of advice. Some marketing tactics (e.g.,

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

OCTOBER 30, 2021

What emails did they click through? Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line. Which marketing tactics converted them?

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. I also liked the DemandGen Framework because it considered customer expansion revenue in addition to the acquisition side , which is covered by the SiriusDecisions models. A new email is created in HubSpot. Honorable mention: The DemandGen Framework. Image source ).

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

APRIL 3, 2018

How many emails do you get cc’d or bcc’d on? email: use data to send highly personalized message by pulling data from across sources (e.g. Ezra Firestone – What Works in Email Marketing Right Now. Email & ads are the 2 big communication channels. On avg $1 spent on email returns $38. Corporate Agility.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

AUGUST 18, 2020

email marketing software,” “accounting software”), but Google processes more than 40,000 searches per second. In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses.

Framework 123

Framework B2B SEO Search 123

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. Word-of-mouth interactions (e.g.,

B2B 103

B2B Social Media Channel Audience 103

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. From experiences with your website to conversations with you on email and live chat, to how you reward them for their loyalty, every interaction point needs your attention. Customer acquisition cost. To grow a brand, you have to be familiar to the other 95%.

Equity 94

Equity Marketing Social Media Software Review 94

Steve Blank

MAY 29, 2011

In April 2010 I received an email that said, “I’m an incoming Stanford student in the fall and working on a project that a number of people suggested I get in touch with you about.&#. B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business.

Technical Cofounder 334

Technical Cofounder Early Stage Startup Silicon Valley 334

ConversionXL

APRIL 7, 2021

The book, “ No Forms, No Cold Calls & No Spam ” does not explicitly say it but, the signals you capture during AMB feed into an outbound email sequence or ads to get someone to your website and fill out a form. Of course, you need to email & call & ‘spam’ prospects. Who does ABM make sense for?

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As a result: They’re converted via email. Cohort metrics can help drive more repeat customers.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

OCTOBER 25, 2018

You email them. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. It’s difficult to identify the right channels if all you can point to is top-of-funnel “email generation.”. Would it become one if the guy peeled potatoes and oranges? It’s an absurd standard.

Demand 132

Demand Vertical Campaign Channel 132

Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Online goal statistics—email submissions and downloads by source, by campaign, by ad. Acquisition Cost of a New Customer. 21% of companies consider themselves effective at measuring mobile ROI. Do you feel the same way?

Marketing 60

Marketing Social Media Campaign Acquisition 60

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. It’s a masterclass in B2B storytelling. Which emails did they convert on? Which social or email links did they click through on?

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. Snowflake used content marketing platform Uberflip to curate and tailor content for specific accounts, using a variety of marketing tactics, including ads, email marketing, direct mail, and sponsored content. ABM doesn’t stop at lead generation or new opportunities.

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

DECEMBER 9, 2013

Start investing in your email marketing strategy for extending relationships, and your paid search strategy for brand terms. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Entertain Me 2. Inform Me.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. "Destination Goal" (Leads, Email Signups, Etc.). Not Acquisition – Behavior – Conversions. Lameness ensues.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

View from Seed

SEPTEMBER 11, 2019

Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. One of our portfolio investments, a B2B SaaS company, was a pre-product startup at the time of the seed round.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

ConversionXL

MAY 19, 2016

Unfortunately, it’s not that easy because, as Ed points out, having so many different acquisition channels, devices, purchase influences, etc. Additionally it’s no longer enough to think of segments as “customer types” (for example a B2B SaaS segmenting by small, medium and large companies).

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Earn more affection. The post provides more detail.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Think about surveys, heatmaps, A/B testing, and remote user feedback (users test your website at home and then send back feedback in the form of videos, screenshots, or a simple email). trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

The Startup Magazine

APRIL 24, 2020

In this blog, we aim to decipher the meaning behind some of the more abstract metrics when it comes to an eCommerce website valuation. but we do cover the rudimentary metrics (along with tips for improving your own site’s value). Variation of customer acquisition channels. Business’s net trend for the past few years/months.

eCommerce 120

eCommerce Valuation B2C Revenue 120

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Acquisition segments. Acquisition segments.

Programming 97

Programming Revenue Analytics Software Review 97

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. At Flow Capital, we use HubSpot’s sequences and workflows functions to automate a bulk of our emails and internal tasks. I previously posted a detailed presentation with sales technology tools useful for B2B sales. She is a model for us all!

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. What consideration state might someone be in?

Framework 163

Framework Marketing Metrics Audience 163