article thumbnail

Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

SEO 122
article thumbnail

Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job.

Azure 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job.

Azure 120
article thumbnail

How To Make Better Business Decisions Using Google Analytics

Up and Running

That makes it an essential driver of your web marketing strategy and the management of your website. Acquisition. Which websites, Google Ads campaigns , or search engines brought them to your website? User Acquisition Data Report. User acquisition data is fundamental to maximizing your return on investment for marketing.

article thumbnail

From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. The fact that we can get stuck at this level of soul searching is something that is rarely seen in other industries. If you want loyalty, get a dog.” This is the title (or something very similar) shared by dozens of articles.

article thumbnail

Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Organic search is a highly competitive domain for many SaaS verticals (email marketing, for example). Consider the difference in search intent between these two seemingly similar search terms: Google delivers content about building applications for the keyword above. monday.com’s article satisfies search intent.

article thumbnail

Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

John: So I guess I’ll start off with because you write so much about local digital marketing, local search stuff. John: And where does voice search go with that? What results are you getting from voice search? Great to be with you again and great to be with your audience again. David: Yup. David: Okay. David: Yep.

Search 31