Both Sides of the Table

JANUARY 12, 2014

They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. Driving huge audiences can be worth millions of dollars, that’s why. I was talking with a colleague once about how videos go viral.

SEM 379

SEM Viral Marketing Widget 379

Both Sides of the Table

SEPTEMBER 17, 2013

When I tell audiences that Americans consume 6 hours of video per day people seldom believe me (thus I publish the data). Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). As I point out frequently, people want to consume video.

Video 339

Video Technical Review Distribution Aggregator 339

Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses. In addition, churn tends to rise as a company grows.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Viral 120

Viral Lead Generation Customer SEM 120

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Choose influencers based on influence, not audience size 5. Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

MARCH 6, 2019

They also come with higher costs and LinkedIn-specific platform limitations. Video content allows advertisers to tell a more complex story than text or images alone. But LinkedIn owns the lucrative B2B audience. That means that there’s plenty of business to be won—even if LinkedIn views come at a higher cost (more later).

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

NOVEMBER 25, 2020

This content relates strictly to the products and services you provide, and have a very limited audience. Staying in front of our audience. Every audience and content strategy has different metrics. All audiences are different, so find channels that appeal to a similar audience and create thumbnails in that style.

Channel 129

Channel Metrics Algorithm Video 129

Startup Professionals Musings

JANUARY 15, 2022

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Your Twitter and YouTube messages better match your print advertising message.

Social Media 315

Social Media Media Startup Analytics 315

Up and Running

JANUARY 22, 2020

There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Social media is one of the most critical organic cannabis advertising channels to master.

SMS 101

SMS Marketing Affiliate Social Media 101

ConversionXL

APRIL 4, 2017

You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. You have traffic, and I pay for placement in front of your audience. In addition, display allows you to target niche audiences based on interests. Virality and Referral. Paid Acquisition. Image Source.

Channel 118

Channel Marketing Viral SEO 118

Startup Professionals Musings

APRIL 9, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Your Twitter and YouTube messages better match your print advertising message.

Social Media 166

Social Media Media Cost Analytics 166

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Third: cost. Marketing cost is not the best measure of success. Fourth: measurement.

Viral 62

Viral Product Channel Audience 62

ConversionXL

FEBRUARY 3, 2022

SEO, email marketing, Facebook advertising). Airbnb learned its audience used Craigslist to list and search for accommodation. Neither would have achieved virality had customers not received something tangible for their efforts. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

crowdSPRING Blog

DECEMBER 15, 2010

Few young can afford that cost. Marketing and advertising require an investment of significant amounts of money and time. It’s no surprise that the cost of running the advertising itself is often smaller than the cost to produce that ad or marketing piece. How likely is it that such a strategy would work?

Lean 129

Lean Small Business Marketing Startup 129

Startup Professionals Musings

AUGUST 22, 2012

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Your Twitter and YouTube messages better match your print advertising message.

Social Media 238

Social Media Media Cost Startup 238

The Startup Magazine

JUNE 6, 2021

You need a business strategy for attracting the target audience and earning profit off of your consumer base. The next thing is to do some market research on your target audience. We’ve come up with a few great ideas on how to promote your brand: Facebook – many brands use Facebook Ads to target audiences. Conclusion.

Social Media 173

Social Media Audience Affiliate Startup 173

The Next Web

FEBRUARY 26, 2014

No matter how you look at it – bandwidth consumption, number of viewers per hour, virality – online video has taken over the Web. Naturally, the cash follows and online video advertising became the fastest growing segment in the advertising world, doubling every two years. Meanwhile, in the advertising space….

Advertising 138

Advertising Video United States Syndicate 138

Hearpreneur

JULY 5, 2023

TikTok is used to create engaging and entertaining content that aligns with the brand's values and target audience. Entrepreneurs can employ popular trends, challenges, and collaborations with influencers to reach a wider audience and gain viral attention. Thanks to Martin Seeley, Mattress Next Day ! #2-

Entrepreneur 107

Entrepreneur Audience PPC Campaign 107

Up and Running

JULY 10, 2017

You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. Let’s take a look at the benefits now: Freemium customers could be a great source of virality. They attract millions of customers and monetize by displaying in-app advertisements. Let’s face it—everyone likes free stuff.

Startup 110

Startup Non-Compete Viral Software Review 110

The Next Web

FEBRUARY 3, 2014

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. Native advertising evokes an organic experience – one that pays tribute to the design and UX which has and continues to advance the Web. Native advertising is not new. Native to what?

Advertising 139

Advertising San Francisco New York Viral 139

The Startup Magazine

SEPTEMBER 2, 2021

While availability and cost are factors you need to consider, the area also depends greatly on the intent of the pop-up. Remember that a prime location is where you can attract your target audience , not just a heavily populated area. Share behind the scene work so engage the audience. Offer Giveaway Products & Raffles.

Social Media 154

Social Media Audience Viral Business Model 154

ConversionXL

SEPTEMBER 13, 2018

have the highest conversion rate and identify the content that earns the most interest from your target audience. There are other use cases, too, such as app developers seeking to maximize the value of users for a viral game with a lifespan of days or weeks. That benefit comes at a cost—starting at $150,000 per year.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

The Startup Magazine

JULY 18, 2017

They’re demanding, they’re used to fast, easily streamed, top quality, low cost products and top customer service. Improvements like these delight the users and help the brand organically go viral at the same time. Keeping it real is also super important, because these generations can smell false advertising a mile away.

Design 62

Design Social Media Technical Review Forecast 62

ConversionXL

NOVEMBER 5, 2015

The challenge with this method is that even if you can get a cost-per-subscriber of $5 (that’s $1 per click and a 20% conversion rate on your landing page) you’ll need to spend $50k to generate a 10,000 person database. If your cost-per-conversion is $10, then it will cost you $100k. Launch a viral competition.

Database 48

Database Email Viral Campaign 48

Startup Professionals Musings

APRIL 13, 2019

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Your Twitter and YouTube messages better match your print advertising message.

Social Media 199

Social Media Media Analytics Viral 199

YoungUpstarts

OCTOBER 16, 2017

Quite the opposite, guerrilla marketing tactics offer the factor of surprise, which is exactly what it takes to generate buzz, draw the attention of a target audience, and improve visibility. The fact that guerrilla marketing is low-cost doesn’t go at the expense of its quality. by Nate Vickery, editor-in-chief of Bizzmarkblog.com.

Flash 162

Flash Marketing Stealth Social Media 162

Hearpreneur

APRIL 13, 2022

The platform offers low subscription prices, HD quality, and a new perspective to audiences with respect to TV shows and movies. Unpakt is the first company in the industry that allows users to compare movers and costs in real-time before booking their move online. They also broke the mold by using a direct-to-consumer model.

Artificial Inteligence 77

Artificial Inteligence Entrepreneur Technical Review Software Review 77

Start Up Blog

SEPTEMBER 9, 2022

The production cost alone for this celebration was over $US500,000. Consistent with other popular game shows like The New Price is Right, audience participation is a priority. Donaldson claims to have cracked the code for making viral posts and that once you’ve mastered the art, “you can make unlimited money”.

Viral 48

Viral Channel Revenue Video 48

YoungUpstarts

OCTOBER 21, 2019

Social media marketing does not cost you a lot. What it mainly requires is smart strategizing to target a specific audience. In the space of social media, you can directly interact with your audience be it for purchasing a product or checking up on faulty service. Your audience knows you by your “image”.

Social Media 124

Social Media Media Audience Campaign 124

Startup Professionals Musings

OCTOBER 2, 2013

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Your Twitter and YouTube messages better match your print advertising message.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Duct Tape Marketing

MAY 23, 2013

Viral reach (views) consists of posts viewed as a result of a friend’s actions (sharing, liking, commenting). Per-post fan reach helps you measure the quality of your audience and the appeal of your content to them. Virality is still a reality on Facebook, but it is not the viral Eldorado it used to be in the early days. #5:

Metrics 77

Metrics Social Media Viral Technical Review 77

ConversionXL

NOVEMBER 28, 2022

At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising. TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. What makes TikTok Ads different from other social media advertising platforms? In-Feed Ads 2.

Customer 102

Customer Viral Audience Campaign 102

mashable.com

NOVEMBER 30, 2010

Determining which of these methods of staffing software development projects is right for your company can be a challenging endeavor, and three opposing characteristics of business need to be considered: cost, risk and convenience. Below is an overview of what you need to consider and the pros and cons of each option for IT staffing.

Software Developers 79

Software Developers Software Development Software Review Software 79

crowdSPRING Blog

AUGUST 20, 2017

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Here’s the secret that smart marketers hold close to their heart: marketing your small business doesn’t have to cost a fortune. Your content’s value is measured by how useful it is to that audience.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Here’s the secret that smart marketers hold close to their heart: marketing your small business doesn’t have to cost a fortune. Your content’s value is measured by how useful it is to that audience.

Small Business 48

Small Business Marketing Technical Review Audience 48