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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers.

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10 Ways A Business Owner Can Save Money

YoungUpstarts

They are completely free platforms upon which companies can advertise, promote, and even sell their products and services —— absolutely free. While all of these platforms offer paid advertising and awareness campaigns, thrifty and smart business owners know how to optimize their free accounts to leverage their marketing efforts.

Cloud 113
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns.

Metrics 165
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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Slow delivery times : When it comes to managing ecommerce logistics—coordinating online orders, fulfilment, and shipping—hiccups are inevitable. Here’s the largest ecommerce website on the globe, Amazon , apologizing for delayed shipping: (Image Source ). The result wasn’t as damaging for the brand as advertising experts predicted.

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Twitter Link Roundup #177 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

“Many VCs don’t understand which founders to fund, and they don’t really understand consumer-facing ecommerce.” People who make lots of money from click based advertising are trying to play down the value of clicks – [link]. Creative Advertising Campaigns | web3mantra – [link]. Almost Every Time.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Customer journey maps should include a combination of content marketing, paid advertising, customer service, PR, and email at every touchpoint. Email software is what’s going to drive your marketing campaigns.

Email 136
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How to Use Social Media To Drive Sales

ConversionXL

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. You can’t just go and blast your PR all over the place, no one will listen to you, and if no one listens then no one buys. For example in eCommerce some sites used them in their product pages and have a row 0 there, not good.