Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Investment risk management. Without predictive targeting, a retention campaign may cost more than it gains. New one-time customers may be incented to return. Movie recommendations.

Analytics 177

Analytics Retention Social Media Campaign 177

Startup Professionals Musings

APRIL 9, 2010

Here are some examples of common alliances between competitors that are synergistic deals: Cost sharing and economies of scale. A common type of coopetition is where companies work together on parts of their business where they believe they can minimize costs, and not jeopardize their unique attributes. Cross endorsement.

Partner 120

Partner Non-Compete Exit Strategy Affiliate 120

crowdSPRING Blog

FEBRUARY 11, 2019

Advertising consulting. To help businesses with their online and offline advertising campaigns. You’ve got to start at the beginning – with your start-up costs. These costs may include: your brand design (logo, business cards, and website). But, your operating costs are only a starting point.

Small Business Administration 86

Small Business Administration Small Business Social Media Elevator Pitch 86

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Investment risk management. Without predictive targeting, a retention campaign may cost more than it gains. New one-time customers may be incented to return. Movie recommendations.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Investment risk management. Without predictive targeting, a retention campaign may cost more than it gains. New one-time customers may be incented to return. Movie recommendations.

Analytics 246

Analytics Retention Startup Social Media 246

Seeing Both Sides

DECEMBER 20, 2010

But haven’t we seen this movie before in the world of direct marketing? History has shown nearly every major new direct marketing paradigm sees impressive initial response rates, but depressing response rates over time. For example, when display advertising was innovative in the late-1990s (imagine websites without ads?),

Direct Marketing 50

Direct Marketing Database Advertising Email 50

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Investment risk management. Without predictive targeting, a retention campaign may cost more than it gains. New one-time customers may be incented to return. Movie recommendations.

Analytics 120

Analytics Retention Social Media Campaign 120

YoungUpstarts

MAY 8, 2014

Sometimes that sabotage might cost you ‘only’ a customer or a sale… but over time, a few customers here and a few dollars there can lead to your closing your doors forever. At RME, we actually used marketing risk as a competitive edge. Holding resources in reserve. Putting it all on the line is a frightening prospect.

Technical Review 254

Technical Review Entrepreneur Florida Cofounder 254

YoungUpstarts

DECEMBER 1, 2013

Those words are most often uttered by small business owners in reference to marketing. Or maybe you offered an online deal to new customers, only to realize that the discount you advertised was a little too generous and wouldn’t allow you to make any profits. Your one-time marketing failure has convinced you not to try again.

Florida 182

Florida Cofounder Tampa Hiring 182

YoungUpstarts

NOVEMBER 15, 2013

Internal change can be organizational; there are changes in personnel, management, department, and staff reorganizations. Sub in new technology, a bigger store, a larger advertising budget, and on and on, for those two pennies and you get excuses made by struggling entrepreneurs everywhere. Time is the most perishable resource of all.

Florida 145

Florida Cofounder Tampa Technical Review 145

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I went to the University of Queensland and studied for a business management degree. The difference here is the entry-level cost to buying web property, not physical property, is much lower than what it is to buy real-world properties. To get into the property market you have to get loans of hundreds of thousands of dollars.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

The Startup Magazine

OCTOBER 21, 2021

It creates opportunities for direct marketing. This app can help advertise your product through big audiences. Most major email management software, like MailChimp and Aweber, merge with Sumo. Monarch is an expensive plugin that includes beautiful themes that costs $69. Instagram is a platform to connect people.

Social Media 135

Social Media Email SMS Advertising 135

Duct Tape Marketing

AUGUST 11, 2016

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business? written by Guest Post read more at Duct Tape Marketing. Marketing has become a very data-driven discipline. I recently spoke with Jeff Allen, a Senior Director at Adobe Analytics , about the role data plays within marketing.

Acquisition 43

Acquisition Cost Customer .Net 43

Occam's Razor

JANUARY 28, 2013

The product/brand managers at 7 for all mankind clothes, Bertolli pasta sauce, Pepsi, Dodge Dart, etc. I have zero doubt that the brand manager for Ragu and SVP of the foods division are amazingly smart people full of passion. It does not have nearly as many layers of management as they all do. No environment commitment.

Web 164

Web Design Marketing Security 164

VC Adventure

FEBRUARY 23, 2010

The Venture Capital in the Rockies 2010 Winter conference is a premier event for both promising companies and attendees,” said Seth Levine, chairman of VCIR and a managing partner at the Foundry Group, a Boulder, CO-based venture capital firm. Clementine Arts markets the first full line of natural art supplies for children. .

Venture Capital 52

Venture Capital Colorado Mezzanine Wyoming 52

VC Adventure

FEBRUARY 23, 2010

The Venture Capital in the Rockies 2010 Winter conference is a premier event for both promising companies and attendees,” said Seth Levine, chairman of VCIR and a managing partner at the Foundry Group, a Boulder, CO-based venture capital firm. Clementine Arts markets the first full line of natural art supplies for children. .

Venture Capital 52

Venture Capital Colorado Mezzanine Wyoming 52

Occam's Razor

JANUARY 30, 2012

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. Having grown up in the traditional business intelligence and direct marketing world, I'm also a huge fan of RFM analysis. Campaign Management with a side of Email Marketing? This post is all about that.

Analytics 145

Analytics Metrics API Web 145

mashable.com

JULY 18, 2012

In January 2006, Google acquired advertising company dMarc Broadcasting for $102 million. The company helped Google improve its mobile advertising solutions. In January 2006, Google acquired advertising company dMarc Broadcasting for $102 million. The company helped Google improve its mobile advertising solutions.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104