Occam's Razor

JULY 1, 2013

An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand! SiteCatalyst.

Search 135

Search Analytics PPC Green 135

Occam's Razor

JULY 22, 2013

Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv. For example: When we buy display advertising, who are we solving for? ADD TO BAG.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 6, 2014

“Conversion Optimization” Isn’t About Green Or Red Buttons. If you’ll allow, I’d like to share the 6 major lessons I’ve learned as the editor of this blog. . Do you want to be average, or do you want your account to perform exponentially better than others in your industry?

Conversion 102

Conversion PPC Green PR 102

crowdSPRING Blog

MAY 23, 2014

3 Key PPC Metrics Are Lying To You. Sarah Green, Harvard Business Review – crowdspring.co/1vqQ81Y. The Single Biggest Reason Most Entrepreneurs Fail in 2014 – crowdspring.co/1jzW3Oy. Product lessons we can learn from Google+ | Inside Intercom – crowdspring.co/1o6ZpYG. Find Out How – crowdspring.co/1j0S8nO.

Social Media 93

Social Media Small Business Design Media 93

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. SEO & PPC, Because You Should! Affiliates!

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

FEBRUARY 26, 2020

For example, if UTMs only identified the properties of each click to a website, we could freely use any of the below values to identify traffic generated from a Facebook ad: Possible values for utm_source: Facebook, facebook, facebook.com, FB, fb, FB-Ad, facebook Ad; Possible values for utm_medium: Ad, PPC, CPC, PAID, Paid, cpc, paid-ad, ppc, ad.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

JULY 19, 2013

Green Monday. Using a service like Retargeter , you could run a campaign that leverages banner ads, video, and sidebar advertising, that highlight your customer satisfaction policies. Thanksgiving Day (Nov. Black Friday (Nov. Thanksgiving Weekend (Nov. Cyber Monday (Nov. Workweek of Dec. On site, this improved sales by 23%.

Software Review 129

Software Review Technical Review Email Architecture 129

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV).

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JULY 29, 2014

There are two major items within the Property Settings page: Display Advertiser Features (aka Demographic and Interest Reporting). The first of these options, under Display Advertiser Features, unlocks a suite of reporting and Remarketing tools that no online marketer should be without. In-Page Analytics (or enhanced link attribution).

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

OCTOBER 14, 2014

So three valuable metrics, and two distributions ppc/organic (though I have to admit this is weakest element in SimilarWeb) and traffic sources. Remember how enamored I was with strategy three of CI tools with traffic sources to improve acquisition/marketing/advertising? That could be the secret to your rousing success!

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

OCTOBER 24, 2016

The red and green arrows to your right are helping guide your decisions related to the shifts in budget that you should consider in order to optimize your marketing and advertising to get the best possible results from your budget. You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. And in two seconds… Like every two-year-old child, I know that red is bad and green is good. Below that, in blue, green, red and orange I see the percentage of clicks on each link. But for your PPC campaigns? I simply choose Comparison.

Analytics 145

Analytics Metrics API Web 145

maplebutter.com

JANUARY 8, 2013

Create a strong brand, solid social community, sell advertising. The only problem is I haven’t found a problem or an industry – web, enterprise software, green tech, etc – where I feel passionate. We’re considering doing SEO and PPC as well as cold calling to generate leads. What are the other essentials?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

OCTOBER 19, 2010

Just go to their site and type in your URL in the blue box and hit the green button and you'll see what I am talking about. I use Insights for Search to analyze industries, analyze share of search, emerging trends and, this might seem odd, where to do offline advertising based on consumer intent. then I recommend using Optimizely.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

MARCH 19, 2014

Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. Erin over at PPC Hero wrote a really great piece demonstrating how negative keyword match types work , including a really helpful chart. Use the “try this search” resources highlighted in green above also.

Customer 113

Customer PPC Matching Campaign 113

ConversionXL

OCTOBER 15, 2015

red, green, yellow, and blue). In fact, conversions might have increased because of a validity threat like a PPC campaign or a seasonal change. Consider how this can be used in PPC advertising. Imagine you have an anxiety for spiders (you’re arachnophobic). All you have to do is name the color (not pronounce the word).

Conversion 48

Conversion PPC Design Social Bookmarking 48

Occam's Razor

FEBRUARY 9, 2015

Display Advertising Opportunity Analysis. Getty is the fourth green line. Identify the impact on your display advertising campaigns. Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy. . + Traffic Trends Key Metrics Analysis. So we are dead last.

Metrics 60

Metrics Analytics Non-Compete Search 60