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Social Networking and Business Value

SoCal CTO

Corporations increasingly see social media as a key PR, communications and marketing medium. Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world?

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The 20 Coolest CoWorking Spaces In The U.S.

YoungUpstarts

startups, social media firms, advertising and PR companies, and more. Although there are several locations, even as far from NYC’s Soho as Los Angeles and San Francisco, the WeWork’s flagship is still the most impressive, offering an overwhelmingly collaborative community for startups, especially media and fashion companies.

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17 Entrepreneurs Celebrate Summer Business Accomplishments

Hearpreneur

Beauty brands relay on social media strategy as much as traditional PR! Also, I had the opportunity to present my “Organic Reach is Dead: Learn to Pay to Play Like a Pro” Masterclass to a standing room only (or sold out) crowd on the main stage at the Social Media Week Los Angeles conference. It wasn’t easy.

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The Entrepreneur’s Essentials #13: To be stealthy or not?

Austin Startup

Bazaarvoice came out of stealth mode roaring, though, and Sam Decker, our founding CMO, did a great job blogging on the launch and my long-time friend, Emily Brady at Brady PR, did a great job garnering the media attention that we had been waiting until the right time for?—?when when we had strength. And we laugh now about how I was right.

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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Your tech needs to add value to content producers, the audience and advertisers. Yet to develop audiences you also need to understand: compelling content, sound, special effects, etc which is why most online video startup digital media companies are in Los Angeles or New York and not Silicon Valley.

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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. It has been fun to get to know her again.

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Transcript of Why All Business Owners Should Become Authors

Duct Tape Marketing

And I think you and I probably first bumped paths maybe close to 20 years ago around your service that I think still is around today called PR Leads. ” You can even have one sheets that are advertisements in the back of the book that are real direct calls to action, like a page on your website so people can take action.

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