Austin Startup

MARCH 2, 2019

validate your idea while you also use your own judgment about market timing. As Bill Gross spoke about at 2015’s TED conference, market timing is the single biggest factor for startup success (a worthy watch). But I would argue in B2B SaaS (Software as a Service) businesses if you really know the market?—?and

Advisory Board 51

Advisory Board Cofounder Greece Bootstrapping 51

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

The Next Web

JULY 8, 2013

My startup reached product market fit, meaning that customers love our product and we are actually producing value for them. Although achieving product market fit is extremely tough and takes time and a lot of iterations I found that the next phase, transition to growth, is even tougher. We’ve spent $0 on outbound marketing.

Advisory Board 128

Advisory Board API Cofounder PPC 128

Startup Lessons Learned

OCTOBER 23, 2009

This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. Now armed, with 4 "screenshots" and a story, we approached our target market, some of which was through warm introductions, and some, very literally, was through simple cold-calling. The market will tell you.

San Francisco 144

San Francisco Customer Wiki Lean 144

www.rocketwatcher.com

DECEMBER 5, 2011

Rocket Watcher: Product Marketing for Startups. Product Marketing. So much for word of mouth marketing… April. Try working that into your marketing materials. Do not repeat misstakes like Honda’s car “Fitta” which didn’t work out on the Swedish market. by April Dunford. Social Media.

Naming 41

Naming Startup Product Name Framework 41

YoungUpstarts

OCTOBER 17, 2013

by Neal Schaffer, author of “ Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success “ Many company leaders understand that in order to survive in today’s business world, their companies must have a social media presence. They can also act as an advisory board during a crisis.

Social Media 217

Social Media Media Curation Social Network 217

Austin Startup

MAY 29, 2019

I use the word natural deliberately because it is far easier to build solutions that will offer network effects if your market is actually wired that way. In Bazaarvoice’s case, the market was, fortunately, wired for brands and retailers to collaborate in a kind of grand bargain. The retailers were to provide the audience?—?and

Networking 48

Networking Fractional CTO CTO Hire B2C 48

steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Inbound Marketing vs Interruption marketing. Email marketing. Market Research. Promotions/Marketing. Put up a LaunchRock Page and get your marketing working right away.

Software Review 53

Software Review Technical Review Startup 53