Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. increase in facebook fans and twitter followers (hopefully relevant followers!). ~ # of coupons printed. ~ # of free downloads.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

AUGUST 9, 2016

You can start with all the standard reports, but perhaps the fastest way for you to start exploring the best features is to download some of the wonderful solutions in the Google Analytics Solutions Gallery. You can also search for other stuff, like custom reports or attribution models. Jump-Start Your Learning. Another tip.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 18, 2011

I dare say even more than Search (and without a shred of doubt, more than Social Media). Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program. Every fiber of your being.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

JANUARY 28, 2013

Of course there is still the search box on top of the page. So like every other human on the planet I go to my favorite search engine and type in "ADT Security Plans." I get a bunch of paid and organic search results. Songza demonstrates great use of technology, but not in an in your face look at how smart we are way.

Web 164

Web Design Marketing Security 164

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. PS: Our business is in trouble because we are over-reliant on Search!

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. You think understanding Keywords without drilling down to each search engine will be awesome. Idea #1: Segment out your Brand Search Keywords. If I were GM then which product brochures do the download? Why Segmentation?

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

SEPTEMBER 16, 2008

Download Software. In the above screenshot I have segmented Pay Per Click, Direct and Affiliate Marketing (my core acquisition strategies) and customers who originally come from each of those channels show a dramatically different propensity to "convert" (remember conversion can be non-ecommerce). 6: Share of Search.

Metrics 123

Metrics Web Non-Compete Analytics 123

practicetrumpstheory.com

JULY 14, 2010

The opposite of actionable metrics are vanity metrics (like web hits or number of downloads) which only serve to document the current state of the product but offer no insight into how we got here or what to do next. Almost all funnel analysis tools use a reporting period where events generated in that period are aggregated across all users.

Metrics 51

Metrics Lean Retention Startup 51

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. The exemption is of course a problem that’s extremely difficult to solve but everyone knows about – like web search (Google).

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Bonus : Download: Three awesome analytics custom reports. That is worth fighting for.

Analytics 140

Analytics Web Metrics DC 140

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Â Search for apps tools. Google Custom Search Engine. Search Engine Optimization Tools. affiliate and referral marketing on the web. Updated Business tools for Startups. Ad Promotion.

Software Review 53

Software Review Technical Review Startup 53