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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

For sustainable, valuable search traffic, you’d better provide it. Satisfying search intent is Google’s fundamental goal. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. How Google (and others) define search intent.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.

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Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

In the second example there is no site analytics data, that bar chart will tell you that you might be celebrating success too early when it comes to Search while pinpointing for you how high the upper limit is. 2: Quantifying the Missed, Search, Opportunity. Two stories. #1: Content marketing is all the rage, as you are well aware of.

Search 135
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Vendor Management Software: Simplify billing and payments to affiliates and on-demand workforce

Transformify

From managing one-off vendors, to aggregating payments, to end-to-end billing automation, a cutting-edge vendor management system ( VMS) may drive efficiencies, cut admin work and improve the relationship with vendors, service providers and independent contractors. But first things first - What is vendor management software?

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The talent benefits as well by being clustered as newer acts can be discovered by fans who are searching for more familiar content. You need to roll up videos into aggregated channels, “networks,” that are 30% of your views in the long-run. Many of the online video companies started by aggregating content from other people.

Video 339
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., Many users’ updates are aggregated (B) to form a consensus change (C) to the shared model, after which the procedure is repeated. Users can block first-party cookies, but doing so often impacts the user experience (e.g.,

Caching 140
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13 tech trends to adopt before the year’s end

The Next Web

Pinterest and Visual Search. Pinterest is going to be the website to watch, along with other image-based social networking, search and sales websites. As search engines get smarter and start working in more relevant social influence paramaters (+1′s, Facebook Likes, Klout , etc.), Raul Pla , SimpleWifi and UseABoat.

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