Professor VC

JANUARY 17, 2008

While currently free to angel groups, their business model revolves around aggregating the angel investment data. According to their research, overall returns on group-affiliated angel investments average to a 2.6X According to their research, overall returns on group-affiliated angel investments average to a 2.6X Help, please.

Pre-Money Valuation 28

Pre-Money Valuation Angel Investor Angel Groups Valuation 28

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Share of Search. One great way to do this is to measure Share of Search. I think we have established that.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

AUGUST 9, 2016

You can also search for other stuff, like custom reports or attribution models. The latter is particularly useful as an aggregated view for senior executives. Now scroll just a bit back up, stare at that column, what would your strategy be for Organic Search if it is at 0.46? Affiliates! Another tip. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 18, 2011

I dare say even more than Search (and without a shred of doubt, more than Social Media). Most email programs now have preview panes that typically block images and scripts (Outlook, Thunderbird, Gmail, everyone), and default settings prevent data collection due to concerns about viruses. Every fiber of your being.

Metrics 137

Metrics Campaign Email Marketing 137

www.pakman.com

SEPTEMBER 27, 2012

Obviously, traffic found on ecommerce sites is the prime example of this and search traffic is a close second, but increasingly Pinterest is proving itself to be a massive source of high-converting traffic. It’s similar to the Outbrain example above and any search engine marketing example. Products your friends bought, etc.

Social Media 47

Social Media Vertical Advertising Distribution 47

Occam's Razor

JANUARY 28, 2013

Of course there is still the search box on top of the page. So like every other human on the planet I go to my favorite search engine and type in "ADT Security Plans." I get a bunch of paid and organic search results. It is more complex than the International Space Program. They deliver delight.

Web 164

Web Design Marketing Security 164

Occam's Razor

APRIL 21, 2014

What would be the future of Adwords marketers with not provided searched query ? What has actually happened is that Google team has announced that they are removing the query from the referrer on ad clicks by users who use secure (SSL) search on Google.com. If you have a lot of them, aggregate them up. You're welcome.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MARCH 23, 2010

It is a bit silly to believe you can use one tool for purpose x (say search analysis) and another for purpose y (say everything else). Do a Google search for the Consultant. Never bother to search for their company and look at the paid and organic results (to find broken things). Oh and don't forget rule #1 above.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Obsess about this metric. Where is it?

Metrics 151

Metrics Web Analytics CPA 151

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. I enjoy working on my idea, but trying to learn everything oneself is a bit daunting…especially programming. The New MacBook Air Is That Good.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Occam's Razor

JANUARY 10, 2011

It took me a while to realize that 100% of what makes a successful web analytics program in any company has nothing to do with tools for the first five years. Aggregation of marginal gains! It helped us find new geo's to target, new affiliates to target and more. After five years of success worry about tools. A/B testing!

Analytics 120

Analytics Web Agile Campaign 120

practicetrumpstheory.com

JULY 14, 2010

Note: The “Tell Friends” here is used to publicize shared galleries and I don’t count it towards “Referral” I view “Referral” actions as being more deliberate endorsements of the product such as through an affiliate program. Do certain search keywords convert better than others?

Metrics 51

Metrics Lean Retention Startup 51

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Â Search for apps tools. Google Custom Search Engine. Search Engine Optimization Tools. affiliate and referral marketing on the web. Outlook plugin to search. Ad Promotion. Google Ads.

Software Review 53

Software Review Technical Review Startup 53