Duct Tape Marketing

APRIL 14, 2022

Why Partnerships Are The Future Of Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency.

Marketing 87

Marketing Affiliate Channel Software Review 87

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

FEBRUARY 18, 2021

It’s not enough that your business has product/market fit. Finally, we can create ad campaigns that target those trial users who didn’t convert but whose purchase prediction score makes them promising candidates for purchasing the product later on. We have thousands of affiliates who generate over six figures in revenue each month.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

JULY 15, 2014

What I’m talking about of course is affiliate marketing. Or as it’s being used more and more nowadays – performance marketing. We’ll be looking at affiliate marketing from an merchant view point. How to be successful at running your own affiliate program. How Affiliate Sales Have Grown In Recent Years.

Affiliate 111

Affiliate Programming Marketing Software Review 111

Duct Tape Marketing

AUGUST 28, 2023

5 Effective Goal-Setting Tips for Small Business Owners To Save Time And Money written by John Jantsch read more at Duct Tape Marketing There's a constant, niggling question that haunts every small business owner: "Am I doing enough in my business?" This is often followed by: "Is my marketing strategy hitting the mark?"

Small Business 59

Small Business PPC Channel Social Media 59

Women Entrepreneurs Can

FEBRUARY 2, 2021

All businesses need to engage in continuous promotional campaigns to raise brand awareness and cement their place in the market. PPC Campaigns. PPC advertising remains a great way to promote your business, particularly if you want to make the most of a restricted marketing budget. Search Engine Optimization.

PPC 52

PPC Social Media Campaign SEO 52

ConversionXL

JUNE 24, 2020

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Competing businesses may click on each other’s PPC ads to waste money.

PPC 121

PPC IP Idaho Non-Compete 121

Duct Tape Marketing

AUGUST 28, 2023

5 Time-Saving Tips for Busy Business Owners written by John Jantsch read more at Duct Tape Marketing There's a constant, niggling question that haunts every small business owner: "Am I doing enough in my business?" This is often followed by: "Is my marketing strategy hitting the mark?"

PPC 44

PPC Channel Social Media SEO 44

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. One was extolling the wonderfulness of their multi channel campaign tracking. Sign up for your websites campaigns using your personal email address.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

Entrepreneurs-Journey.com by Yaro Starak

MARCH 11, 2010

I recently received this unsolicited email from Craig Shinney (slightly edited to protect identities) – I just wanted to write to tell you that about one year ago, I started getting into Internet marketing and experimenting with all sorts of different methods of the various types of blogs and tools that all the different marketers recommend.

Vertical 77

Vertical Business Model PPC Internet 77

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MAY 11, 2013

Call tracking is a method of generating unique phone numbers to track the overall effectiveness of a campaign where the primary call to action involves your customer calling the business. 2 – JBE Holdings Earns $500K in Commissions Promoting Call Based Campaigns. But what if you wanted to go even further? image source.

Analytics 116

Analytics Phoenix PPC Campaign 116

Occam's Razor

JANUARY 7, 2007

I am not affiliated in any way this this company and do not benefit in any way from recommending them. Source attributes : where do people come from (websites, campaigns, search engines etc etc). A final example of using redirects is as a part of campaigns (banner ads, search marketing, affiliates etc).

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

NOVEMBER 13, 2009

It is not just a business book, though every dna strand in this book is more about online marketing than online analytics. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Duct Tape Marketing , and Web Analytics 2.0. I am out of breath! Review the book.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. Hour-by-hour report please. :)?

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Be a hero. :).

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 26, 2020

After reading this post, you’ll know more than 99% of marketers about how to use UTM parameters. Marketers must be able to reliably credit conversions (i.e. results) to the correct traffic source to compare the performance of marketing activities across various channels. You may run, for example, several Facebook campaigns.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. SEO & PPC, Because You Should! You spend money on SEO and PPC. Play with Enhanced Ecommerce Reports. Now, you can!

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 11, 2015

Campaign Cost Analysis. " Look, just grow the pie, just do better marketing. Fewer Google Analytics posts, more broad marketing and business consulting posts! You can, and should use it though as a part of your Social Media Marketing strategy. Campaign Cost Analysis. Hostname [Domains with your GA code].

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). You struggle to get budget to hire Analysts or Marketers. Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

AUGUST 28, 2006

Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). This can be great source of actionable insights. It is amazing how many websites don’t do this simple thing well.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. How smart is their digital marketing strategy? Our work lacks purpose.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. There are too many better choices in the market. " In April 2009!!

Analytics 90

Analytics Search SEO Metrics 90

Software By Rob

FEBRUARY 10, 2009

Always Be Testing The biggest lesson I learned while taking the site from a few hundred to a few thousand dollars a month (revenue, not profit), is that there are a lot of great theories about marketing, but no one can tell you the exact thing that’s going to lead to an uptick in sales. Marketing Isn’t Coding.

Design 51

Design Software Review Marketing Software Developers 51

YoungUpstarts

MARCH 25, 2019

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. 57 percent of B2B marketers said SEO is their prized revenue-generating marketing method and is more valuable than any other marketing strategy. (

SEM 113

SEM SEO PPC Marketing 113

ConversionXL

MARCH 20, 2015

Never start a marketing campaign without a dedicated landing page. We are not the target market – all experience decisions we produce are dependent on the customers we’re targeting. If you’re running a global testing program, consider using like behavioral markets (e.g. Oli Gardner: The Landing Page Manifesto.

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Your marketing efforts should yield more customers who are able to conquer (accomplish the task they are there to accomplish) and fewer who say yuck and leave.

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

MAY 18, 2010

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Television campaigns. Email campaigns to prospective customers in Florida, New Mexico, Arizona and Utah. Coupon affiliates. "Social

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

JULY 31, 2006

Is your company heavily into Direct Marketing (email, snail mail etc)? Are you spending excessively on PPC (Pay Per Click)? Or maybe you are about to plunk down a million dollars on a new affiliate marketing strategy or maybe on SEO. 4 : Conversion rate by top five referring url's. That is just a start.

Analytics 115

Analytics Conversion PPC Metrics 115

sharkseo.com

NOVEMBER 29, 2010

Do not rely on SEO to market your product It sounds contradictory, but its true. A year or so ago, I noticed a marketing campaign by a company that involved offering bloggers a “plant a tree&# widget for their site – if you placed the banner on your site, they’d plant a tree. Pure brilliance.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

unbounce.com

DECEMBER 11, 2012

Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Content Marketing. Email Marketing. Most landing pages suck and it’s easy to run a marketing campaign that doesn’t deliver the results you’re hoping for. Landing Pages. Landing Page Examples.

PPC 94

PPC Social Media Conversion Elevator Pitch 94

Occam's Razor

JANUARY 7, 2014

4: The Analytics/Marketing skills in your Analysis Ninjas is 70/30. #3. The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." You know what your Return on Analytics is! That is ok.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. Identify changes in your marketing mix/strategy. More on that below.).

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

APRIL 12, 2012

Some say that fitness marketing is almost soft porn these days. The Wonderbra ‘Hello Boys’ campaign is a great example. For PPC traffic, landing page C resulted in a 95% increase in sign ups over landing page A and a 35% increase in sign ups over landing page B. Of course you already knew this. So when does sex sell?

Advertising 118

Advertising San Francisco Florida PPC 118