article thumbnail

St. Louis Startups Strut Their Stuff

ReadWriteStart

On Wednesday, a group of 13 companies presented to 50 investors, looking to raise an aggregate of $16 million in capital. Tech ventures, some of whom were presenters at the earlier Demo Day, joined ventures in green energy and the life sciences. Two events this week in St. Louis show how vibrant the startup ecosystem has become there.

St. Louis 127
article thumbnail

User-hostile vs. user-friendly email signup tactics: Which works best?

The Next Web

1 mom that still is trying to understand what is a “news aggregator”. Having an audience interested in a certain topic, makes it way easier to write content about it: You know the audience > You know what you can write about & what they want to read > You just need to give it shape. 11 minutes server downtime.

Email 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. My target audience was actors – so that was an easy key word. Since my target audience centers around mothers, it made sense to include it in my business name. Photo credit: Jenna Green.

Naming 152
article thumbnail

Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

Both of these things combine to attract new audiences for our business. How do we find a better balance between producing content that we like producing and content that our audiences actually crave? " To think you just managed to get those little green bar's worth. So how do we escape the narrow view? You can't.

Search 135
article thumbnail

Support the Startup Founders Visa with a tweet

Startup Lessons Learned

The EB-5 visa is designed for foreign investors to get a green card if they are willing to bring capital to the US and create at least ten full-time jobs. When Dave presented this to the White House and State Department audience, he got a favorable reaction. Today at Startup2Startup, some additional pieces fell into place.

article thumbnail

Marching through quicksand

Startup Lessons Learned

The biggest lost opportunity of all, though, is this one: we no longer need to rely on scarcity or status-oriented measures to filter which projects should get the green light. There is no reason why all written content that is produced today for those purposes couldn’t be split-tested – at least to a segment of its audience.

article thumbnail

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. For my business Direct Visits are very important, a much higher % of people see the home page of the site, as are mobile and tablet combined have a very desirable audience. Direct Traffic (I get a lot of it!)

Analytics 133