Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. As is common in these types of educational companies, aggregators rule the roost. The answer is simple: Aggregators. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. Start with aggregating scarce and in-demand inventory. Investment stopped, and entrepreneurs focused on other categories.

B2C 136

B2C B2B Demand Vertical 136

Duct Tape Marketing

JANUARY 7, 2020

Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online.

Search 71

Search PPC Kansas City B2C 71

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Logia has the unique combination of being both a content aggregator and a billing aggregator. Flash Networks. Mce Systems. MailVision.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

ConversionXL

SEPTEMBER 2, 2019

One of the many things I’ve learned about users’ online behavior here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. On the other hand, Easytobook , a B2C company, had 1.5 Impressive, but since only 3.4%

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JUNE 24, 2014

One of the many things I’ve learned about users’ online behaviour here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. On the other hand, Easytobook , a B2C company, had 1.5 Impressive, but given only 3.4%

Social Network 130

Social Network Viral Social Media B2C 130

Cracking the Code

OCTOBER 10, 2008

Keep up the blogging and web casts and we will keep listening and growing. You sell a product that requires an internet connection and a web browser for access, which means your prospects are online! This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts.

Software Review 48

Software Review North America Europe Metrics 48

Up and Running

MAY 21, 2014

We turn online and see what other people are saying, we look at what their web presence looks like, and that can be either a trust builder or a trust eroder. Example, Facebook has traditionally is much more B2C, it is very casual, it’s about entertainment, it’s about sharing personal information.

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. Another great example of linkable assets are pages that aggregate industry stats, like this one. Cons of unlinked brand mentions.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. B2B and B2C. Step #3: Web Analytics Analysis. A click map is a visual representation, aggregated data of where people click. Some things and places matter much more than others. SaaS, ecommerce, lead gen, affiliate models.

Analytics 48

Analytics Technical Review Conversion Framework 48