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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

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Blogger's Island: B2B Content Curation

Transformify

B2B Content curation and B2B content aggregation are very powerful, and if used properly, can tremendously boost the outreach and secure new leads. A number of industry leaders are relying on B2B content curation to drive traffic to their web pages, educate their users and generate new leads.

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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. Live chat : You can aggregate data that you collect on audience interactions with live chat representatives or chatbots.

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Online Review Management – A Synopsis of my project with a review management startup.

Scalable Startup

Until recently I was fairly unaware of this market, more focused on social, dat analytics, seo, superior web development, content management and CMS design as my priorities for Online Marketing projects and conversion. It’s content, social, seo enhancing and is impacting a vast majority of online purchasing.

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Raw Data & Google Analytics: A Game Changer

ConversionXL

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Since that day, I’ve been exploring how raw data can be a web analyst’s best friend. What’s the difference between raw and aggregated data in Google Analytics? Event timing.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web? The web can sell product. The web can really do … so much.

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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. But why not just focus on SEO and call it a day? Research has shown that the listings at the top of Google SERPs capture an outsized share of all web traffic.

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