Occam's Razor
SEPTEMBER 29, 2009
One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?
Occam's Razor
SEPTEMBER 9, 2013
In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Even though Mr. Green only crossed that limit of 125 across two visits.
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Startup Lessons Learned
FEBRUARY 22, 2009
After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. But aggregated across many schools, there are thousands or tens of thousands of them. May 16, 2009 1:52 PM Todd Green said. Ill explain in a moment. Good Post.
Hearpreneur
SEPTEMBER 18, 2020
These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. Photo credit: Jenna Green. Thanks to Jenna Green, Moscow Muled ! #12- Those 6 KRIs are Confidentiality, Human Resources, Integrity, Character, Availability, and GOld. 11- Flagship product.
Occam's Razor
AUGUST 12, 2013
All I have to do is look at the very last column and look at the green and red arrows and get guidance about how I should shift my budgets? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Campaign is defined as anything but Direct traffic. That is so cool.
ConversionXL
FEBRUARY 26, 2020
If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? Marketers must be able to reliably credit conversions (i.e.
SoCal CTO
NOVEMBER 11, 2009
We're very glad our work is effective for them, but this means we do ourselves out of a job for a while once a major campaign is done! There need to be more ways to aggregate meaningful conversations on specific topics, and that's exactly what you are doing with your socalCTO and your [link]. Same goes for online business networking.
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