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Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

Occam's Razor

I mean developing and inserting a subtle collection of gentle nudges that can help increase the conversion rate by a statistically significant amount. Go look at your ecommerce conversion rate. Go look at your ecommerce conversion rate. It shows you how often you win. :) Your overall conversion rate is likely to be around 2%.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.

B2B 48
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The Legal Side of Entrepreneurship

YoungUpstarts

Craig Schmitz, a partner in the Technology Companies Group at law firm Godwin Proctor LLP who works on corporate, governance, board and fundraising issues, and Erika Fisher, an associate in the firm’s Business Law Department who deals with IP, fielded questions about the legal issues startups face. Debt or convertible securities (e.g.,

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What Did I Learn From the First VC Check I Ever Wrote?

Both Sides of the Table

I had just left Salesforce.com where I was VP, Products, after they had acquired my second startup. As I was trying to figure out the role I wanted to play in the VC world I decided I wanted to focus on businesses that were building deeply technical products to solve problems for business users. Over the past 2.5

IP 223
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

IP address) can provide clues to search engines, as can search history, time of year, or time of day. Satisfying passive intent, Kohn argues, is essential for user engagement and conversion. Aggregators? Blue links of aggregator sites with “Best Restaurants” lists. Geography (i.e. It also implicitly asks (i.e. The lesson?

Search 126
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18 Top A/B Testing Tools Reviewed by CRO Experts

ConversionXL

If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty is a reasonably priced and simple to use tool that serves as a good starting point for companies just starting in conversion optimization. Now, the problem is choosing the right one.

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Scaling lessons learned at Dropbox, part 1

eranki.tumblr.com

Another thing that became increasingly useful was to have thousands of custom stats aggregated over thousands of servers graphed. Almost all the command line tools take line separated, space delimited 2D arrays as input, with implicit numeric conversions as necessary, so you don’t usually need to do backflips to pipe programs together.