Remove Aggregator Remove Cost Remove Metrics Remove Retention
article thumbnail

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346
article thumbnail

Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Engagement, conversion, and retention.

Analytics 119
article thumbnail

What is CRM? Customer Relationship Management Explained

Up and Running

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. In its simplest form, a CRM will help you increase customer retention, which in turn increases profits. The more easily a CRM can integrate or replace your current tools, the more cost-effective it will be.

article thumbnail

9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106
article thumbnail

Hold-Out Groups: Gold Standard for Testing—or False Idol?

ConversionXL

A hold-out group can deliver the answer, but, like everything, it comes at a cost. And while the value of testing may be apparent to those involved in it, individual test results do not aggregate into ROI calculations made in the C-Suite. But site development costs aren’t the only costs to consider. Image source ).

article thumbnail

The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141