The Startup Magazine

APRIL 25, 2021

Digital means having a fully functional website, engagement through PPC ads, maintaining a social media presence , and pursuing digital strategies to build the law firm brand image. This will help build an authoritative aura around your law firm and convince customers about your expertise as a top-notch criminal defense law firm.

SEO 123

SEO Social Media Search Audience 123

ConversionXL

OCTOBER 13, 2015

Customers acquired by direct mail. Total Customers. Average Revenue Per Customer. It’s hard to tell if things are getting better or worse for new customers vs old customers, because you’re lumping them all together in the data. Are free trial users who submit support tickets more likely to convert to customers?

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. They are actively losing money and actively creating upset customers. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 12, 2013

I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. Customized/Personalized Attribution Model. You can create a customized attribution model. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 6, 2007

So what is this mysterious metric? In a nutshell bounce rate measures the percentage of people who come to your website and leave "instantly" Thought about from a customer perspective rather than I came, I saw, I conquered, the action is I came, I saw, Yuck, I am out of here. So how can you use it? #1:

Metrics 120

Metrics Analytics PPC Campaign 120

ConversionXL

AUGUST 14, 2019

Data Studio allows you to communicate data simply and in a repeatable format, and their expanded integrations, customizations, and editability have made Data Studio dashboards extremely powerful. Select dimensions and metrics you want to compare. As their PPC agency, we had to justify this dip. More examples.

Analytics 123

Analytics Metrics eCommerce Search 123

Duct Tape Marketing

JANUARY 7, 2020

But it’s equally true for existing customers! And I discovered that the first page of results on Google was filled with paid search and aggregator results (things like Angie’s list and Yelp). While it might be tempting for you to hand over full control to a PPC firm, that’s risky. Do you research on PPC firms.

Search 71

Search PPC Kansas City B2C 71

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). As is common in these types of educational companies, aggregators rule the roost. The answer is simple: Aggregators. Let's call them ZQI University.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. "

Metrics 166

Metrics Marketing Search SEO 166

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. Outcome #1: To attract "prospects" / new customers. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. 7 Best Practices ].

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

AUGUST 22, 2011

. ~ Qualitative Analysis: "What's Voice of Customer? " ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JANUARY 7, 2014

12: Almost all reporting is off custom reports. #11: 11: Close to zero aggregated analysis exists, everything's segmented. #10: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." 12: Almost all reporting is off custom reports. Creating custom reports is hard work.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Any big shifts in investment (marketing, customer experience, team sizes, tools). Outcomes of the conversations with your Finance team and Sr.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Overall customer satisfaction. Tons of data "puking", all just aggregates. All visits. Total revenue.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

FEBRUARY 22, 2010

These toolbars also collect limited information about the browsing behavior of the customers who use them, including the pages visited, the search terms used, perhaps even time spent on each page, and so forth. Web analytics vendors have lots of customers, which means they have lots of data. many customers the web analytics vendor has.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). It artificially inflates the importance of a change in the metric might not be all that important. The conversion rate between our two main PPC keywords is 1.33% and 1.94%.

Salary 130

Salary Analytics Green eCommerce 130