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Lean Marketing for Startups and Small Businesses: How to Make the Most Impact with the Least Investment

crowdSPRING Blog

National television campaigns are definitely out. But, there’s plenty that you can do… if you embrace lean marketing principles. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession.

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Learning from Obama: maneuver warfare on the campaign trail

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Learning from Obama: maneuver warfare on the campaign trail I had the privilege of volunteering for the Obama campaign in swing states for a few weekends during the final push towards victory. Im quite confident I got more out of the experience than the campaign got from me.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. The Lean Startup Intensive is tomorrow at Web 2.0.

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The Ultimate Guide to Starting a Software Company

Up and Running

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. Introducing Lean Planning: How to Plan Less and Grow Faster. How to Write a Traditional Business Plan.

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Hands-on Lessons for Advanced Topics in Entrepreneurship

Startup Lessons Learned

Guest post by Lisa Regan, writer for T he Lean Startup Conference. We’ve posted the full program for The Lean Startup Conference , and it includes more than three days of events for Gold pass holders and six days of events for VIP pass holders. On the evening of December 8, Ignite Lean Startup kicks off the conference.

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click. We ran ad campaigns against every single product we could think of in an adjacent market space to ours. The Lean Startup Intensive is tomorrow at Web 2.0. Think of it as micropayments for beta testers. Expo SF (May.

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Marching through quicksand

Startup Lessons Learned

Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. The problem is that there are no other metrics they can look at to judge the content of a book to know if it’s worth reviewing. Is that a lot? 12comments: Dougvs said.