Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. Every large company, whether it can articulate it or not, is executing a proven business model (s).

IRR 335

IRR Startup Business Model Agile 335

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

YoungUpstarts

SEPTEMBER 11, 2013

It’s also a time when you are most agile to work on ideas and implement strategies without the crippling setbacks caused by decision hierarchy and process. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 133

Metrics B2C B2B Channel 133

ConversionXL

JANUARY 24, 2017

With agile development cycles and uncertain monetization models, they live and die by data and experimentation. Using the knowledge gained from this type of CRO process can optimize your sales teams, retention teams and even your shipping methods. Image Source. How do you do that?

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

YoungUpstarts

SEPTEMBER 11, 2013

It’s also a time when you are most agile to work on ideas and implement strategies without the crippling setbacks caused by decision hierarchy and process. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 100

Metrics B2C B2B Channel 100

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. What is the right revenue model? If not, there are plenty of alternatives.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

APRIL 3, 2018

Corporate Agility. Transparency correlates to agility (Does your CEO know how many tests you ran last month?). Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. mobile is ~50% of revenue, shorter form works better.

Retention 106

Retention Artificial Inteligence Channel Email 106

Steve Blank

DECEMBER 17, 2009

Customer Development suggests that founders have continual and timely customer, channel and market information. At the same time, they can gauge how well industry data and the actual sales match the company’s revenue and market-share expectations. Customer information dissemination is a cornerstone of Lean and agile companies.

Metrics 240

Metrics Customer Customer Development Lean 240

ConversionXL

OCTOBER 14, 2021

To give context, compare market share changes with objective measures such as changes in total industry spending and company revenue, and strategic changes. Brand visibility is a measure of how frequently consumers see your brand through channels such as search, social, and email. Take Tesla. Brand visibility.

Metrics 157

Metrics Marketing Campaign Audience 157

Occam's Razor

MAY 2, 2017

The challenge I want to take on is to be specific in the recommendations make, and to share how we can be very nimble and agile. Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Every ecommerce site has to obsess about Revenue.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page? The digital analytics metrics you need to know.

Analytics 106

Analytics Metrics Channel Campaign 106

Ben's Blog

MAY 15, 2020

” At least at Reforge, a lot of our revenue comes from company education budgets. We’re not going to book any revenue for the next 12 months. Lauren : Yeah, it’s being able to lean into that agility—to shift strategies quickly and adapt. Whatever CAC LTV assumptions that we had potentially no longer hold.

Founder 36

Founder Conversion Technical Review Cash Position 36

Duct Tape Marketing

NOVEMBER 13, 2019

Jennifer Brown: Because the question of retention is more about the workplace culture and it’s very expensive to bring people in only to lose them two years later because they don’t see anyone that looks like them or shares their identity. Make room for a new revenue channel.

Hiring 39

Hiring Community Audience Bandwidth 39

Startup Lessons Learned

DECEMBER 14, 2009

A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? What these products all have in common is the question their minimum viable product is attempting to answer: does this product have high natural retention built-in?

Customer 156

Customer San Francisco Viral Lean 156

YoungUpstarts

JANUARY 26, 2016

The environment you work in has a big effect on your staff and is one of the major factors contributing to employee retention or turnover , according to Abasyn Journal of Social Sciences. Despite being a bootstrapped company with little revenue, we over-invested in a central New York City office at a rate of 15% rent to revenue.

Software Review 100

Software Review New York City Salary Employee 100

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Revenue vs. Economic Value. That is a reflection of a deep obsession on Revenue. It delivers higher macro-conversions (revenue!)

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

APRIL 3, 2019

Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels. Incentives work, but they might work too well and convert people who are not really into the service/product or cannibalize other channels. million; Total revenue: $97.5

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

ConversionXL

JUNE 19, 2019

Occurs when your business achieves $100k+ in revenue monthly. Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Create Assets: align your assets and channels to the stage of the buyer’s journey. As marketers, we compete for revenue and conversions.

Agile 90

Agile Analytics Algorithm Software Review 90