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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

And how thinking of a solution to this commonly used model’s failures led to a new model – the Customer Development Model – that offers a new way to approach startup activities outside the building. Product Development Diagram 1. —– Part 2 of the Customer Development Manifesto to follow.

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When Hell Froze Over – in the Harvard Business Review

Steve Blank

To fill this gap I wrote The Four Steps to the Epiphany , a book about the Customer Development process and how it changes the way startups are built. Eric Ries, who took my first Customer Development class at Berkeley, had the insight that Customer Development should be paired with Agile Development.

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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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When Hell Froze Over – in the Harvard Business Review

Steve Blank

To fill this gap I wrote The Four Steps to the Epiphany , a book about the Customer Development process and how it changes the way startups are built. Eric Ries, who took my first Customer Development class at Berkeley, had the insight that Customer Development should be paired with Agile Development.

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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

We think teaching teams a formal methodology around the Lean Framework (Business Model design, Customer Development and Agile Engineering) is a natural evolution of how successful incubators/accelerators will build startups. Filed under: Customer Development , Lean LaunchPad , Teaching.

Lean 315
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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Best practices in software development started to move to agile development in the early 2000’s. This methodology improved on waterfall by building software iteratively and involving the customer. But it lacked a framework for testing all commercialization hypotheses outside of the building. Lessons Learned.

Lean 120