Where to Play
AUGUST 18, 2020
Most of their business growth was vertical by focusing on food, tentage, and decoration for marrying couples and their families. Recently, the epicenter of marriage organization in Pakistani culture is shifting towards marriage halls and marquee and the demand for traditional catering and tentage business has been falling.
Steve Blank
JUNE 8, 2009
In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. Marketing – How do you create end user demand? Others you need to know when you execute the plan.
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Steve Blank
AUGUST 31, 2009
Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. The Focus on Execution Versus Agility The product development diagram has a linear flow from left to right.
Steve Blank
APRIL 9, 2009
But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.
Steve Blank
SEPTEMBER 7, 2009
Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. She quickly comes to the conclusion that the company’s positioning and marketing strategy were incorrect.
ConversionXL
JANUARY 14, 2020
Whether it improves the quality of an existing page (and, therefore, rankings for keywords you’re already addressing) or justifies new page creation (to rank for new keywords), there has to be demand. In each case, the identified demand can be addressed and lead to more organic traffic (and, of course, happier customers).
Steve Blank
APRIL 30, 2009
Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. Your design or ad agencies can impress you with their awards, but if you’re not moving product or creating demand, you’ve missed the point.
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