Remove Agile Remove Engineer Remove Metrics Remove PR
article thumbnail

Why Some Startups Win

Steve Blank

The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. The same was true for PR.

Startup 326
article thumbnail

If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

when is the right time to go big with PR? 11:00 Mark on over-hyping PR. 42:20 Did agile development influence you? 46:50 Engines of Growth. 48:30 Vanity metrics. 52:00 Actionable metrics. should companies do spreadsheets / plan / have a hypothesis for success? how do you handle internal company morale?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

Thanks to Danielle Sabrina, Society22 PR ! #3- While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). Another critical attribute for a CEO is an acute sense of self-awareness. Thanks to Ben Pu, Ship Sage ! #18-

eCommerce 134
article thumbnail

Using independent teams to scale a small company: A look at how games company Wooga works

The Next Web

Jesper Richter-Reichhelm is Head of Engineering at social games company Wooga. I also want to explain that it is possible to have a truly agile work environment based on small, autonomous teams. Engineers are not forced to share or reuse code, so there is no central framework that everyone must use. Being agile.

article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

article thumbnail

Lessons Learned: Achieving a failure

Startup Lessons Learned

Launch with a PR blitz, including mentions in major mainstream publications. After years of engineering effort, changing these assumptions was incredibly hard. This is why agility is such a prized quality in product development. Departments were built and were even metrics-driven. We can capitalize on new customers.

article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.