Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Tag your mobile website.

Analytics 141

Analytics Metrics Mobile DC 141

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. Others data Extraprise metrics' This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 133

Metrics B2C B2B Channel 133

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. Others data Extraprise metrics' This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 100

Metrics B2C B2B Channel 100

ConversionXL

MAY 22, 2017

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Austin Startup

MAY 12, 2020

Growth marketers should feel completely comfortable working with marketing tools like Google Analytics, HubSpot, Bizible or any of the popular platforms that collect and help analyze marketing data. If you want to be a growth hacker, you need to focus on one part of your strategy or just one core metric you want to see.

B2B 96

B2B Marketing B2C Startup 96

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MARCH 4, 2016

Business Intelligence/Analytics: Help generate critical and actionable insights from raw data combined from myriad sources. Email campaigns, Cold calling. And typical success metrics for them would look like: email open rate. However, these metrics provide an incomplete story about how users actually perceive the content.

B2B 48

B2B Sales Technical Review Software Review 48

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people."

Design 86

Design Software Review Mobile Analytics 86

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Establish the discipline of tracking metrics weekly and set incentives wisely .

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. To prospect well, you need to properly optimize your Google Ads campaign. Most likely, your first campaign will not be profitable.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Web Analytics Campaign 126

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc.

Video 48

Video Conversion Mobile Search 48

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via via Bloomberg).

Email 93

Email Campaign Audience Mobile 93

crowdSPRING Blog

APRIL 6, 2015

Marketing is an analytical process. But when it comes to measurement, many managers struggle with developing and tracking the metrics specific to their strategy. Plus, other powerful analytical tools are easily available to you just a mouse click or browser tab away. Every business, whether B2B or B2C has to bring in customers.

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

AUGUST 27, 2019

This guide is grounded in hands-on experience with our own analytics and marketing technology implementation projects. These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). Well-executed reporting drives analytical marketing action. Do not underestimate this step.

Analytics 124

Analytics Naming Metrics Campaign 124

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. You can hover over each box to get a sense of the key metrics.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). Analytic: A measure software can track. A metric should tell you what you will do differently. pic.twitter.com/T2OjzFm2U8.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

JUNE 7, 2017

And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). Let’s switch gears and look at a B2C company with a massively positive opportunity to leverage the word Social in every way on these platforms… Chick-fil-A.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

steveblank.com

JULY 8, 2011

Research, Web prototyping, Testing and Building Tools Lists of Tools from Others HBS Startup Tribe Tools List – from Tom Eisenmann at HBS PBworks startup tools List Startup Foundry tools list Small Business tools list Groups Lean Startup Circle – Google Group for startup advice Startup Weekend – Launch a Startup in 54 hours The Lean (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110