ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. Analytics platforms track a wide range of metrics by default. Marketing metrics are a competitive advantage.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

SEPTEMBER 15, 2014

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters.

Analytics 141

Analytics Metrics Mobile DC 141

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

SEPTEMBER 11, 2013

This concept, according to Extraprise , is seen as real time revenue optimization. In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase.

Metrics 100

Metrics B2C B2B Channel 100

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Sales enablement is the act of enabling salespeople to help them close more deals/bring in more revenue/hit their quota. Email campaigns, Cold calling. Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Your goal here is to sustain revenue and your position in the market. Decline: New user sign-ups and revenue begins to decrease. X demos booked in introduction, X revenue in growth).

Product 96

Product Social Media Audience Software Review 96

ConversionXL

JUNE 16, 2022

Research from Optimove shows that young, fast companies derive 30% of revenues from existing customers. As those companies become more established, that increases to around 90% of revenues. Ensure every recommended product helps the customer solve a problem or drive more revenue. Set clear goals for your campaigns (e.g.,

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. Brands that rely heavily on revenue from paid than organic search are only one crisis away from having their business turn upside down.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

NOVEMBER 6, 2015

Pro Tip: Do this with your campaign team (e.g. The team will be less likely to implement a change (‘test threat’) if they were involved up front, and it provides more eyes to monitor for unexpected ‘pollutants’ like competitor promotions, direct mail campaigns, or even regional weather factors. Revenue Tracking.

PPC 48

PPC Software Review Technical Review Campaign 48

ConversionXL

NOVEMBER 15, 2016

So it may be someone managing the testing tool or managing some of the other technologies, analytics technologies and so forth. visit → sale (better indicator of revenue, but this increases the duration of the test). visit → sale (better indicator of revenue, but this increases the duration of the test). Gross margin.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

JUNE 24, 2014

The number of visitors directly correlates to revenue – whatever business you are in. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. million monthly unique visitors but low engagement.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

The number of visitors directly correlates to revenue—whatever business you are in. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations.

Social Network 73

Social Network Viral Social Media B2C 73

Occam's Razor

FEBRUARY 28, 2017

Bonus: Remember, you can measure profit everyday in Google Analytics! ]. Revenue Per Human. But, you want people to obsess about Revenue and not Cost. This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " Why care about something as lame as cost? Subtle change.

Metrics 60

Metrics Analytics Acquisition Naming 60

Ben's Blog

JUNE 3, 2024

Marketers are looking for ways to scalably create personalized campaigns and messages to meet people where they are. The GenAI marketing agent will still take direction from a marketing team around the goal of a campaign and how much to spend, but it will manage itself autonomously.

Software 85

Software Sales Marketing Vertical 85

Occam's Razor

JULY 22, 2013

But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You are B2C or B2Q or Non-profit or an Adult-oriented business. But all this falls apart when you try to judge the success of your See and Think consideration stage marketing campaigns using conversion rate. You want sales, yes.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc.

Video 48

Video Conversion Mobile Search 48

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Audience Mobile 93

ConversionXL

SEPTEMBER 10, 2012

The data you need to know depends on the product and whether you have a B2B or B2C business. What you can discover from Google Analytics. If you have correctly set up goals and/or e-commerce tracking in Google Analytics, you can get some insightful data. Google Analytics custom reports are highly useful.

Audience 122

Audience Analytics B2B eCommerce 122

Occam's Razor

OCTOBER 10, 2011

On all social media channels: Economic Value = Sum of Short and Long Term Revenue and Cost Savings. They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Use Google Analytics, Omniture, WebTrends, CoreIBMInsights, etc.

Social Media 165

Social Media Metrics Conversion Media 165

ConversionXL

AUGUST 27, 2019

This guide is grounded in hands-on experience with our own analytics and marketing technology implementation projects. According to Chief Marketing Technologist, there are now more than 7,000 tools you could use in your campaigns and operations. Well-executed reporting drives analytical marketing action. Not using the tool.

Analytics 124

Analytics Naming Metrics Campaign 124

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. I mean the metrics contained in 99% of web analytics reports: Visits, Page Views, or Time on Site. I mean Social Media campaign metrics like Number of Followers (or Likes), Video Views, or (just kill me now!) # of Press Reports.

Metrics 126

Metrics Web Analytics Campaign 126

crowdSPRING Blog

APRIL 6, 2015

Marketing is an analytical process. Plus, other powerful analytical tools are easily available to you just a mouse click or browser tab away. Every business, whether B2B or B2C has to bring in customers. Setting goals comes first. Developing strategy is second. And fourth? Well fourth is measurement and data analysis.

Metrics 48

Metrics CPA Lean Marketing 48

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. Like a vast majority on planet Earth, I love data visualizations.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. No, the first 2% is more valuable in terms of revenue. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Michele Kiss: Mastering Analytics for Optimization Success.

San Antonio 86

San Antonio Metrics B2B Analytics 86