Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

FEBRUARY 11, 2016

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.

PPC 48

PPC Matching Campaign San Francisco 48

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

crowdSPRING Blog

DECEMBER 14, 2016

Once we settled on a defined conversion, it was much easier to make decisions and look at comparative metrics. Tip: One of the most important tools for any effective SEO strategy is website analytics. There are many paid options for website analytics. We like and use Google Analytics. image credit: hetemeel.

SEO 48

SEO Search Engineer Small Business 48

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). We mis-align metrics and dimensions across Users, Session, Hits.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!):

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. site analytics data. Themes Improve Quality Score and Ad Rank Metrics. None of those metrics are magic bullets to real ROI, but they can be used to improve performance. webmaster tools query data.

PPC 114

PPC Matching Technical Review Search 114

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? " ~ Web Metrics: "What is a KPI?

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

DECEMBER 13, 2022

Define your target metrics. Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Web analytics analysis is next. You’d be surprised by how many analytics setups are broken.).

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. Come back here.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Duct Tape Marketing

NOVEMBER 18, 2015

Patel is all about conversion and metrics and it shows not only in his own work in the companies he created. What advice do you give for marketers to target mobile users? When should you consider mobile PPC advertising? When and why to use more powerful analytics services than Google Analytics.

PPC 28

PPC Marketing Analytics Metrics 28

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. What consideration state might someone be in? Everything you might expect.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JULY 29, 2020

For users, it’s easier to scan a listing to see if a product has the desired features, especially on mobile devices. Because Amazon has end-to-end analytics and is interested in sales, however, sellers can focus on copywriting that persuades users to buy. Internal PPC traffic is less influential than it once was. Image source ).

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Search 135

Search Analytics PPC Green 135

Occam's Razor

OCTOBER 31, 2011

If you use Omniture's Site Catalyst or Google Analytics or whatever, they do a good job of collecting clean data into those two segments. But Mobile is a platform. The analyst recommended a higher investment in Mobile based on this graph!]. You can analyze Mobile Search performance with Mobile Referring traffic information.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! Phase one, steps one through five, here: The Complete Digital Analytics Ecosystem: How To Win Big.]. Dive just a little bit into the PPC or Display teams/agencies. Optimize your Do content to meet the challenges of digital – mobile and desktop.

Marketing 60

Marketing Framework Metrics Audience 60

ConversionXL

MAY 19, 2016

It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. Heap Analytics and Mixpanel are a couple that can track these new 3 dimensional funnels.”. With the right analytics tool, you can simplify those factors and track your new, 3D funnel.

Analytics 78

Analytics Metrics Channel Software Review 78

Venture Chronicles

DECEMBER 20, 2011

Brand Marketing Meets PPC: In most companies marketing exists in two forms, brand management and promotional marketing. On the latter we have seen a revolution in how companies advertise, increasingly around the notion of pay-per-click (PPC) that provides immediate and detailed performance metrics upon which ROI can be calculated.

PPC 32

PPC Social Network Mobile Campaign 32

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). than multi-channel attribution modeling. It is a pretty easy question to answer.

Channel 161

Channel Analytics Campaign Conversion 161

The Startup Magazine

SEPTEMBER 12, 2023

Consider technical SEO factors like page load times, mobile friendliness, and site architecture. Pay-Per-Click Advertising (PPC) Pay-per-click (PPC) advertising ensures that your message reaches the right people. The ROI from your pay-per-click (PPC) advertising campaigns will increase with consistent monitoring and tweaking.

Channel 158

Channel Social Media Marketing PPC 158

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. But that alone is too general, so it’s important to get specific by setting clear metric objectives. Be aware of mobile subject line character restrictions. Mobile-friendly design.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? Why You Should Link AdWords and Google Analytics.

PPC 48

PPC Software Review Campaign Analytics 48

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you.

Analytics 60

Analytics Metrics Technical Review Channel 60

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. The most well-known, without a doubt, is Google Analytics. Make sure your website is mobile-friendly.

SEO 183

SEO Social Media Search Campaign 183

ConversionXL

DECEMBER 2, 2015

Define your target metrics. Web Analytics Analysis. Web analytics analysis is next. You’d be surprised how many analytics setups are broken. Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics. Make sure you’re informing your larger goals with the analytics in this step.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

SEPTEMBER 17, 2019

Are they visiting on mobile? Google’s machine learning–based metrics, for example, give you access to insights and audience segments you can put to work immediately in your campaigns. on a mobile phone and visit at least 3 pages per session are more likely to convert. . Did they view more than Y pages? Did they add to cart?

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

ConversionXL

MARCH 20, 2015

Amy Africa: Selling on a 2” x 4”: Proven Techniques for Mobile Optimization. Navigation counts for 80 – 85% of mobile success. Navigation should not match the traditional site, the task they are willing to do on mobile are different. Email traffic is becoming more mobile traffic. Averages lie.

Analytics 48

Analytics Texas Conversion Mobile 48

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via via Bloomberg). C) 5 key CRM questions.

Email 93

Email Campaign Audience Mobile 93

ConversionXL

AUGUST 14, 2019

What can it offer your analytics team ? For example, your hypothesis might be that “website users are more likely to pay via PayPal if they’re on a mobile device.”. In this instance, you’d combine data from your ecommerce platform with Google Analytics data. Select dimensions and metrics you want to compare.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Web Analytics 2.0. This blog post is about web analytics 2.0. Of course tools. Don't be.

Analytics 135

Analytics Web Non-Compete Campaign 135