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5 Popular eCommerce Trends That Might Be Costing You Conversions

ConversionXL

What if they were holding back your conversion rate? To help you fix these leaks in your conversions, I’ve listed some eCommerce trends that might be a liability to your website. And probably lost conversions too. Build.com added icons to their product categories and their conversions plummeted. Bad user experience.

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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Because you read this blog, you already know you should be conducting a/b testing on your landing pages and website to increase conversions, but did you know the same principles apply to your emails? If they had simply started sending the e-newsletter on Tuesdays without A/B testing the send day they would have missed out on conversions.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. This article is about how to not sound like a robot and keep that personal vibe even when your content is on auto-pilot. That’s not what this article is about. And then what? image credit.

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Three Hard Truths About A/B Testing

ConversionXL

Conversions low? Well run a test and increase your conversions by 12433%! Most split test “fail” in the sense that they won’t result in a lift in conversions (new variations produce either no change or perform poorer). Conversion optimization is a process. It’s easy! Thomas Alva Edison, inventor.

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Knowing your customer is key to conversion rate optimisation

The Equity Kicker

Conversion rate optimisation is a hot topic these days. Most of these people searching will be improving their conversion rates which will enable them to pay more for traffic and still hit their customer acquisition cost targets, and unless you match them you will find it hard to compete. We’re looking at an arms race here.

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How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

Content personalization and behavioral targeting are the next 2 big things that are going to give you the conversion lift you want. Monetate has found that across its significant client base when it personalized experiences based on international visitors’ geo-location, it improved conversion rates by as much as 100 percent.

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How to Optimize a Site Without a Clear Online Conversion

ConversionXL

But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Of course, some of these can have financial conversions (e.g. The first is, of course, a big problem – and it’s not exclusive to sites without a financial conversion. It’s a pretty different ballgame. Nonprofits.