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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. A few themes which have emerged from our 13 most recent investments: CONSUMER (B2C). Network Effect B2B. Physical-World Ecommerce. The “Internet of Things”.

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Clubhouse put a big bullseye on social audio

VC Cafe

The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million users) along with the rising popularity of podcasts has shown that consumers crave social audio interactions and that there’s plenty of room for innovation in the space. Similar to Saga , a family-focused audio social network.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Both of these brands involve their target audience. It shows the audience that their brands are accessible, interested in them, and—through customers, influencers, and thought leaders’ validation—trustworthy. Put them into a spreadsheet to keep them organized and consider: Why are we on this social media platform?

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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Do you want a target audience to gain greater awareness of your offering as a viable alternative (Brand Awareness)? Do you know your target audience well enough to fully understand the problem, and how your product delivers the right solution? Are you simply looking for more people to buy your product (raw traffic)? Brand Awareness.

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The Ultimate Guide to Choosing a Pricing Strategy for Your SaaS Startup

Up and Running

It’s mostly popular with B2C markets. It offers a freemium of their social network to everyone, has a premium plan as well as a free trial of this plan, plus it also monetizes on the ads. If you go for freemium, consider the conversion rates I’ve mentioned above, and estimate the size of the audience you have to tackle.

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4 B2B Companies That Could Inspire Your Next Content Strategy

Brandanew

One might think that B2C companies have a lot of room to play around in when it comes to interesting content, but we came across some B2B companies that nailed interesting to the t! Whoever said B2B companies couldn’t humor their audience, has clearly never visited Wistia. Ellen Oostenbrugge (@ellenvanoosten) August 10, 2015.

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How to Use LinkedIn to Grow Your Network

Duct Tape Marketing

LinkedIn is a powerful tool for small businesses looking to grow their network. Because it’s a business-focused social network, it’s a necessity for those running B2Bs to have a presence on the platform. But B2C businesses can thrive on LinkedIn as well. Use Ads Selectively.