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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. A few themes which have emerged from our 13 most recent investments: CONSUMER (B2C). Network Effect B2B. Physical-World Ecommerce. BUSINESS-FOCUSED (B2B).

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Traction is the new IP

Version One Ventures

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. This trend is particularly true in markets that are highly susceptible to network effects, such as online auctions and social networks.

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Clubhouse put a big bullseye on social audio

VC Cafe

The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million users) along with the rising popularity of podcasts has shown that consumers crave social audio interactions and that there’s plenty of room for innovation in the space. Similar to Saga , a family-focused audio social network.

Audio 139
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The Entrepreneur’s Essentials #17: On failure and resilience

Austin Startup

Who says Austin can’t do B2C now ? Cotter bucks the flavor-of-the-day entrepreneurial stereotype: the college dropout popularized by both our own Michael Dell and recently Mark Zuckerberg and the great movie The Social Network. Fifth, after the incredible success of HomeAway and RetailMeNot, which were B2C roll-ups (i.e.,

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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Social Marketing is the leveraging of the power of social media platforms to reach “like” consumers by understanding the affiliations, likes, wants, and needs—then leveraging their network to attract new customers. This clarity will guide your digital team on the best selections to grow top line, and protect your bottom line.

Channel 165
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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Each profile should also be consistent with the social network. For example, Mailchimp’s avatars are the same across its social accounts. On Twitter , it’s laid back to suit the B2C, creative audience segment. However, its tone of voice differs slightly. Helping you build your thing is our thing.”.

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The Ultimate Guide to Choosing a Pricing Strategy for Your SaaS Startup

Up and Running

It’s mostly popular with B2C markets. It offers a freemium of their social network to everyone, has a premium plan as well as a free trial of this plan, plus it also monetizes on the ads. We run into this kind of software services every day—Google, Youtube, Instagram, and so on. Youtube ads. $1 1 freemium.

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