ConversionXL
FEBRUARY 3, 2022
Airbnb learned its audience used Craigslist to list and search for accommodation. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.
Both Sides of the Table
JANUARY 11, 2014
” Sean is somebody widely respected in Silicon Valley (although he now lives in SoCal) for having helped many early-stage companies go through major growth periods by quantitatively testing features with audiences to help diagnose what led to growth. Growth hacking is a mentality that a company needs to be committed to.
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crowdSPRING Blog
NOVEMBER 30, 2012
In Silicon Valley, Technology Talent Gap Threatens G.O.P. Special Report: Silicon Valley’s dirty secret – age bias | Reuters – [link]. The Biggest Problem in Mobile: Retention – [link]. Venture-Backed Commerce Sites Banking on TV Ads to Lure in Audiences | AllThingsD – [link].
YoungUpstarts
OCTOBER 10, 2012
SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. Some of the most creative technology coming out of Silicon Valley is designed to do exactly that.
ConversionXL
FEBRUARY 3, 2022
Growth marketers can then use audience segmentation and multivariate testing to understand what resonates best with different sub-segments, informing more personalized communication. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.
Seeing Both Sides
FEBRUARY 25, 2016
Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.
Seeing Both Sides
FEBRUARY 25, 2016
Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.
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