Ben's Blog

MAY 15, 2020

If you start at the end of the funnel, what you’re seeing is: number one, there’s going to be fewer people actually booking and converting. People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.” Transcript: Hi, and welcome to the a16z podcast.

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Founder Conversion Technical Review Cash Position 36

Duct Tape Marketing

APRIL 11, 2022

The benefits for B2B companies If you work with clients that also work with other professionals or have a B2B model, ecosystem balancing is a great option for you, but not only for referrals. If you want a deeper understanding, I talk more about ecosystem balancing in my book, The Ultimate Marketing Engine.

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Programming Small Business Advisory Board B2B 84

Duct Tape Marketing

APRIL 14, 2022

He has a new book out called — Moving to Outcomes: Why Partnerships are the Future of Marketing. Questions I ask Bob Glazer: [1:13] How would you define partnerships, and what are you offering new in the area of partnerships in this book? [3:29] In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer.

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Marketing Affiliate Channel Software Review 87

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal. Does adding social proof increase conversions? In his book, Influence: The Psychology of Persuasion , Dr. Robert B.

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B2B Email Sales Acquisition 129

Duct Tape Marketing

JANUARY 14, 2020

He is an innovation and marketing expert and the founder of the Non-Obvious Company which has spawned a number of books under that title, including the one we’re going to talk about today. I hinted that this was, it’s book number 10 in that whole series. This is John Jantsch. My guest today is Rohit Bhargava.

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ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ABM teams then began curating content and tagging it by use case, industry, and persona.

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Customer Marketing Channel Acquisition 98

Duct Tape Marketing

NOVEMBER 3, 2021

Success story features Q and a sessions with successful business leaders, keynote presentations, conversations on sales marketing. Uh, actually you can read more about it in my book, the ultimate marketing engine, but it's something I call it ecosystem balancing. It's one of the most useful podcasts in the world. And this is Ruth.

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Technical Review Networking Texas Forecast 101

Occam's Razor

SEPTEMBER 30, 2013

It delivers conversions when I visit your site once and buy something. A final tertiary challenge is that in a world dominated by conversations and social, your static content rarely entices any new conversations. Finally it generates a constant stream of social amplification and social conversations!

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Analytics Marketing Social Media Technical Review 154

Duct Tape Marketing

APRIL 28, 2017

Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Over 90% B2B clients distrust content created by vendors. Brands create video and audio based aids to connect with and get on the good books of their target groups. Create and curate great content for your advocates to share.

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Social Network Distribution Curation B2B 48

Brandanew

JANUARY 8, 2016

These are effective tools to use, for example, if you notice that people are liking the post but for some reason not clicking through to the link – then you can determine what you need to do to achieve that conversion! It trolls the web and targets each conversation that is talking about the monitor you set up.

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Analytics Social Media Marketing Media 100

Duct Tape Marketing

NOVEMBER 24, 2021

He shares some of the core concepts from his book that is based on years of anthropological research — Ramping Your Brand — and talks about how and why consumers pay for premium-priced CPG items. 10:58] You use the skate ramps metaphor quite a few times in the book — can you talk about how you use it and why? [13:52]

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Networking Early Stage Distribution Hosting 87

Up and Running

MAY 21, 2014

Last week I had the privilege of inviting John to join me for a free webinar providing information from John’s new book, Duct Tape Selling. And here’s why: this is a study that I quote in the book from C.E.B. But I think it’s the game that we really need to engage in today if you want to attract today’s buyer.

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Marketing Social Media Sales Media 72

Duct Tape Marketing

NOVEMBER 27, 2019

He’s also the host and the executive producer of a very short-run podcast called The Coup and the author of Think Do and Say , a book we’re going to talk about today, how to seize attention and build trust in a busy, busy world. I read all your books. He is the Founder and CEO of an agency called Church+State.

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Arizona SEO Curation Portfolio 55