Austin Startup

MARCH 13, 2020

Q1 2020 marks Reset ’s two year anniversary, from when we had our first conversation about how we could help distributed teams find affordable space to meet and work. We’ve automated processes like closing our books and tracking our sales pipeline from excel sheets into more robust software, saving us time for a small trade off of money.

B2C 62

B2C Austin B2B Cofounder 62

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. Alternative terms : Cash register, cash book. 6250 800 Signup to Customer Conversion Rate 4% 1% 2% Customers 4.5

Framework 123

Framework B2B SEO Search 123

Startup Professionals Musings

JULY 3, 2020

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Understanding culture is paramount, but measuring results is even better.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Crafting Destination Content: Explore the concept of destination content and how it can drive engagement and conversions in the age of AI-powered search. It's time to transform your approach.

SEO 70

SEO Search Generative AI Engineer 70

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. What was needed? What’s new? [07:37]

B2B 82

B2B Marketing B2C ChatGPT 82

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Conversely, a high-end fashion ecommerce store runs Facebook Ads. by posting about it on social media). Google ads).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

JUNE 2, 2022

Using this information, the ABM team created a comic book called T-Man and Gums and sent 100 copies to T-Mobile and its agencies of record. Without marketing attracting the right accounts, there are no hot leads for sales to have meaningful conversations with. Within hours, Legere praised the work on social media.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Duct Tape Marketing

DECEMBER 20, 2022

Questions I ask Jenn Herman: [1:21] Why did you feel like you needed a new edition to your book? [2:26] 5:04] If you’re talking to somebody who understands the basics of Instagram, how do you advise them to use this edition of the book? [5:53] And so it's a very legitimate question to say, okay, what's new in the book?

Marketing 96

Marketing Social Media Video Technical Review 96

Austin Startup

OCTOBER 1, 2017

These 50 honorees hail from 10 different categories: “B2B Tech,” “Consumer Tech,” “Cybersecurity,” “EdTech,” “Health and Life Sciences,” “LifeStyle,” “Marketing / Advertising / Design / PR,” “Social Impact,” “Supporters,” and “Inno Picks.” Help SXSW help the Red Cross with Hurricane Harvey relief by donating here.

Austin 72

Austin Texas B2B PR 72

YoungUpstarts

SEPTEMBER 10, 2018

Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. Regarding the B2B model, we had to start reaching out to prospects to get feedback and this actually helped us shape our B2B product. It was all hypothetical. We needed to be more specific.

Programming 124

Programming Chile B2B B2C 124

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Clicks and conversions are typical KPIs for paid media. Conversions, engagement, and revenue increased across the board. email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

YoungUpstarts

JULY 23, 2018

The website www.insightsquared.com features a blog titled “The 5 Keys of B2B Sales Negotiation.” ” In my book “ Inbound Selling: How to Change the Way You Sell to Match How People Buy “ , I cite it as an example of conventional wisdom that is absolutely true. The Verdict: AGREE.

Sales 150

Sales Matching B2B Demand 150

ConversionXL

JULY 22, 2020

According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. No matter what we tried, we couldn’t get the conversion rate above 4%. Our conversion rate went from that stubborn 4% to 15%! Much research has shown that B2B data decays quickly.

Sales 90

Sales Cost Marketing Audience 90

SoCal CTO

OCTOBER 14, 2009

Along the way, I co-authored three books on one-to-one marketing ( [link] ) to help marketers learn how to built and nature relationships with their customers. Blogs also make it easy for new people to find those interesting conversation. In this era of “open source” everything, open conversations on blogs make a lot of sense.

Los Angeles 150

Los Angeles Networking Southern California Marketing 150

Duct Tape Marketing

JUNE 7, 2023

Her new book The Experience Mindset: Changing the Way You Think About Growth , explores the relationship between employee experience (EX) and customer experience (CX) in businesses and how companies should adopt a mindset that strengthens both EX and CX simultaneously. [11:38] Tiffani is also the host of the podcast  What’s Next!

Employee 75

Employee Technical Review Advisory Board Sales 75

Duct Tape Marketing

DECEMBER 15, 2022

That could be a podcast, it could be a book, it could be a TikTok show, whatever it is. (02:07): Probably I, and he, he's got a new book coming on January. I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now.

Community 81

Community Framework Advisory Board Viral 81

Startup Lessons Learned

JULY 5, 2010

I have personally sold many copies of his book, and continue to recommend it as one of the most important books a startup founder can read. I just assumed that everybody would love the book as much as I did, and would instantly change their behavior based on what they read in a book. You can imagine how well that worked.

Customer Development 166

Customer Development Developer San Francisco Customer 166

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Benchmarks for download-to-customer conversion rates are scarce. That’s a grim portrait, even if conversion rates for other lead magnets are multiples higher. Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost.

B2B 131

B2B Technical Review Email Sales 131

Duct Tape Marketing

NOVEMBER 2, 2023

In fact, when Brian and Dharmesh were actually creating it and wrote the book Inbound Marketing, that's when Duct Tape Marketing was really around and I had a lot of conversations with them early on. Go to [link] and book your call today. And I know you've written a bunch of books, you have a podcast. That's right.

Metrics 74

Metrics Analytics Forecast Software Review 74

Duct Tape Marketing

OCTOBER 9, 2018

How to Use LinkedIn to Generate Sales Conversations written by John Jantsch read more at Duct Tape Marketing. Combined with the text below you should have a pretty good feel for how to use LinkedIn to generate sales conversations. Everyone seems to be on it, but no one seems to know quite how to use it to generate sales conversations.

Conversion 74

Conversion Sales Audience Social Network 74

David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers. I don’t have bandwidth to engage in substantial conversations on Twitter. . I record here the books I’ve read, not as diligently as I should. Hootsuite. Goodreads.

Social Media 60

Social Media Technical Review Media Private Equity 60

YoungUpstarts

NOVEMBER 20, 2013

by Dan Adams , president of Advanced Industrial Marketing and author of “ New Product Blueprinting: The Handbook for B2B Organic Growth “ Right now our economy and our nation feel anything but business-friendly. And the only way to make B2B customers happy is to deliver significant, measurable, economic value to them.

Product 251

Product B2B Product Development Developer 251

Duct Tape Marketing

JUNE 1, 2023

Her new book The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win, is a quick-start guide to nailing your first product launch, whether you are a product marketer, product manager, or founder. Questions I ask Mary Sheehan: [01:46] Why you’re qualified to write a book about product launches? Like this show?

Product 60

Product Framework Technical Review Cofounder 60

Duct Tape Marketing

AUGUST 11, 2014

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Just do a search on the topic and youll find little thats helpful. In my opinion, there are two reasons for this.

Lead Generation 75

Lead Generation B2B Syndicate Syndication 75

Austin Startup

OCTOBER 15, 2017

Will his digital presence measurably affect sales of his newest book What Unites Us ? He has nothing left to prove, and he can crank out profitable books and tour the speaking circuit easily enough. But, it is likely the major differentiator between a win and a loss whether you are selling B2B or B2C.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

Startup Professionals Musings

JULY 9, 2018

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Understanding culture is paramount, but measuring results is even better.

Demand 144

Demand Metrics NPV Net Present Value 144

Occam's Razor

JANUARY 24, 2011

The other way OOD manifests itself is that I am in your face, on this blog, constantly asking you to create goals in your web analytics tool ( macro and micro conversions ) as well as identify goal values for each of those beloved goals. At victoriassecret.com the macro-conversion is making a purchase. Here is an example.

Analytics 122

Analytics Conversion Affiliate Web 122

ConversionXL

JULY 25, 2017

Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). And that problem is mobile.

B2B 92

B2B Mobile Analytics Deal Flow 92

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Some changes you make will influence conversions at the specific time you implement them. mobile purchasers).

Retention 126

Retention Analytics Campaign eCommerce 126

Hearpreneur

DECEMBER 18, 2019

In 2020, we plan to invest half of our marketing budget into professional copywriting to improve the conversion rate of our traffic. As a freelance non-fiction book editor, I’m able to work from home. 14- Shift to a B2B offering. #11- It’s going to be a year of the copywriter. Photo Credit: Josh Vinecombe.

SMS 88

SMS Entrepreneur Social Media Campaign 88

ConversionXL

AUGUST 2, 2016

When trying to boost conversions, whether it’s on a signup screen or a landing page, it’s a default for many optimizers to generate hypotheses based on best practices and what’s generally “known” to be a problem. I’ve recently successfully implemented this concept on a client’s website and conversions increased by 55%. Image Source.

Conversion 48

Conversion B2B Mobile Later Stage 48

Duct Tape Marketing

OCTOBER 17, 2018

He is the president and founder of Revenue & Associates and the creator of The bullseye marketing framework and we’re going to talk about a book built on that called Bullseye Marketing: How to Grow Your Business Faster. Louis, thanks for joining me, welcome back, I should say. Louis Gudema: Hey John, It’s great to be back.

Marketing 56

Marketing Social Media Analytics Software 56

ConversionXL

JULY 25, 2017

Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). And that problem is mobile.

B2B 77

B2B Mobile Analytics Deal Flow 77

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Oh hey I now have one more spot for client work in Q1 2020 and once that’s gone you’ll be booking Q2 and beyond. After the games are played and the episodes released, reality constrains conversation. — Val Geisler ??

Customer 108

Customer Differentiation West Virginia Campaign 108

Duct Tape Marketing

OCTOBER 12, 2017

Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. For example, if you wanted to increase the viability of social media, you could gradually tweak and optimize your social media graphics, post times, or copy and see how the conversions on your event website change from there.

Campaign 73

Campaign Marketing Social Media Software Review 73

VC Cafe

SEPTEMBER 14, 2022

So early conversations (prior to building) becomes even more essential in your product strategy. The Mom Test is a book by the wonderful Rob Fitzpatrick focusing on how to talk to customers, ask open ended questions and get honest user feedback. Your product’s “Time to Hello World” should be minimal!

Cofounder 171

Cofounder B2C Design Portfolio 171

View from Seed

MARCH 3, 2015

NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.” Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120