Remove B2B Remove Design Remove Differentiation Remove Software Review
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Requests for Startups in 2024

VC Cafe

New enterprise resource planning software (ERPs) – new startups that build software that helps businesses run. AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing.

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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

In this article, you’ll learn how to design a successful brand marketing campaign that expresses your brand’s core values, create content your customers crave, and ensure your entire brand ecosystem is designed to support customer loyalty. It’s your reputation and ultimate differentiating factor.

Marketing 128
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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Say you work at a SaaS company selling AI software. It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. For marketers in B2B sales, the challenge increases. I’m a new user to their product, but they don’t assume I have prior knowledge about their software. Image source).

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Want to Know a Secret? Your Customers Do.

ConversionXL

Dean Kamen’s code name for the project was “Ginger.” A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment.

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

Dean Kamen’s code name for the project was “Ginger.” A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment.

Customer 101
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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

07:11] With so many tools claiming the same space, how does Databox differentiate itself? [08:43] Click on over and give us a review on iTunes, please! This company, databox, is a business analytics software company that helps companies monitor, report, predict, and improve their entire company's performance in one's spot.

Metrics 73
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How Typeform Stands Out In A Crowded Market

Duct Tape Marketing

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] Click on over and give us a review on iTunes, please! And it's built into the actual design of the product. 3:23] As CMO, how do you look at the customer journey? [5:26] Like this show?