ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. The buzz turned out to be mostly that—buzz. Image source ).

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B buyers are ready to buy. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. The buzz turned out to be mostly that—buzz. Image source ).

Customer 101

Customer Differentiation West Virginia Campaign 101

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. Karrie Sanderson (02:55): It? Yes, it has.

Marketing 73

Marketing Differentiation B2C PR 73

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

JULY 14, 2020

Mobile B2B customers are just browsing and don’t intend to purchase anyway, right? As the hot spot for conversions, pricing pages for SaaS sites (and particularly B2B SaaS sites) tend to be information-rich. You’re not altering a desktop pricing page for a phone, but instead re-designing the UX from a mobile device’s perspective.

Mobile 77

Mobile Design B2B Differentiation 77

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. But Salesforce revealed that less than 0.5% Or at all.

B2B 131

B2B Technical Review Email Sales 131

Hearpreneur

FEBRUARY 4, 2016

I’ve founded, led, or invested in a variety of tech and social impact ventures, including co-founding the global B2B software company, webMethods in my basement, where it grew to a global company with 1,100 people and $200m in revenue and was sold to SoftwareAG for $540M. Improving communication skills is also a big focus.

XML 48

XML Entrepreneur B2B Differentiation 48

Duct Tape Marketing

DECEMBER 15, 2022

Liz is a c ommunity design strategist, a community enablement architect, and the Creator of Return on Emotion. She's a community design strategist, community enablement architect. I think B2B companies in particular have probably been slower to come to this idea. Marketing Podcast with Liz Lathan. John Jantsch (06:15): Well.

Community 79

Community Framework Advisory Board Viral 79

Eric Friedman

OCTOBER 26, 2018

Inspired by this tweet, and the rabbit hole of conversations surrounding it, I was motivated to share some thoughts on the similar look and feel of B2B startups. . B2B is finally investing in brand, but missing the mark on differentiation. Building out a consumer facing part of a B2B site can be resource intensive.

B2B 60

B2B Design Differentiation Portfolio 60

Brandanew

MAY 23, 2016

If you’re a B2B or a B2C business trying to create a personal brand and figuring your way out to tell stories that you care about, this will come in handy! Yes, design. You succeed by winning a customer and being able to differentiate through your brand. Stories help you differentiate and is truly your own.

Differentiation 100

Differentiation B2C B2B Social Media 100

Up and Running

MAY 11, 2021

That could be why roughly 83 percent of B2B companies currently use email newsletters for marketing. Newsletters should have appropriate and consistent branding so they immediately signal that the email comes from your business, but resist the temptation to over-design your newsletters.

Customer 118

Customer Email HTML Social Media 118

YoungUpstarts

OCTOBER 29, 2018

Companies are working hard to differentiate themselves, so it makes perfect sense if they work doubly hard to keep their secrets safe. An experienced B2B digital marketer, Tesma Gwee has over 10 years of digital experience in global Fortune500 like Salesforce and startup companies, and worked across multi disciplines of digital marketing.

Non-disclosure Agreement 147

Non-disclosure Agreement Due Diligence B2B Differentiation 147

Duct Tape Marketing

NOVEMBER 2, 2023

07:11] With so many tools claiming the same space, how does Databox differentiate itself? [08:43] You get unlimited graphic designs, website funnels, CRM, email automation integrations, automations, really anything that requires you to log into software. What’s your take on that? [09:55]

Metrics 72

Metrics Analytics Forecast Software Review 72

Brandanew

FEBRUARY 15, 2016

You want the customer to read, get wowed and be interested to contact you if you’re a B2B player. You would typically use a persuasive tone designed to convince and build trust. Many of us forget that most purchasing decisions- B2B included- are emotional, not necessarily rational. Is this compelling enough?

Product 100

Product Michigan B2B California 100

Duct Tape Marketing

FEBRUARY 27, 2020

” And she’s like, “Well, this web design thing is actually pretty interesting. So I mean, content, as far as I can tell, for marketers, is literally anything that you put out that’s I think particularly designed to educate, entertain, inspire, not necessarily directly sell. Have you thought about that?”

Audio 57

Audio Boston Video HTML 57

Hearpreneur

FEBRUARY 19, 2020

Eliqs brings innovation by filling a gaping hole through custom-designed labels to make events more colorful. Eliqs is a Southern California based start-up who creates custom-designed craft beverage cans for any occasion worth celebrating. Combining custom design, local flavor and self-expression, Eliqs elevates every experience.

Los Angeles 94

Los Angeles Southern California San Francisco Entrepreneur 94

Hearpreneur

APRIL 3, 2016

When I left my in-house art director job and started my own design business, I was worried that clients would think I wasn’t large enough to handle big projects, so I came up with that name for my company to sound bigger then it was. I built and grew a business with the key differentiator being speed. Photo Credit: Julie Rustad.

Naming 48

Naming Technical Review PR LLC 48

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Very few, if any, of these interactions are with a sales rep.

Demand 95

Demand Management B2B Campaign 95

Austin Startup

JULY 12, 2010

One, a focus on great customer care has become, in the era of Zappos, not just a requisite checkbox, but an opportunity for differentiation, and a primary means of acquiring and retaining users (customer care as a revenue generator, not just a cost center). Two trends since that incident have made the issue even more important today.

Customer 80

Customer Harvest B2C Technical Review 80

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” Up-to-date content can be a differentiator. Length is an increasingly unhelpful differentiator. Every time a menu item or UI design element changes in Google Analytics, we have to update the post. To be honest, it never did.

Analytics 68

Analytics Metrics Technical Review Search 68

ConversionXL

FEBRUARY 12, 2015

Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. Is it what they want to do, or is it because of the way the layout is designed? Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings.

Conversion 48

Conversion Analytics Software Review Hiring 48

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 As you design your website, consider how your customers will interact with your business. In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Image Credit.

B2B 48

B2B Web Design B2C 48

ConversionXL

MARCH 28, 2017

Your survey questions should also be designed in context of both your company and your customers. best for B2B). For B2B, post-conversion survey could be part of an on-boarding email. The key differentiator for this product was a 3G connection that didn’t require communicating through a phone. or how would you.

Conversion 48

Conversion B2B Naming Acquisition 48

YoungUpstarts

APRIL 4, 2017

Websites like Zazzle and CafePress let customers design their own t-shirts and also make money off it by selling their designs to others. In the B2B segment, a number of software products targeted at agencies offer ‘white labeled’ solutions that these agencies can customize while reselling to their own end customers.

Marketing 113

Marketing PPC B2B Software 113

ConversionXL

MARCH 19, 2012

This applies equally to B2B - 71 percent of enterprise purchase decisions in the United States begin with research conducted on a search engine. In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation. “. Online purchases start with a Google or Amazon search. Not necessarily.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

Up and Running

AUGUST 11, 2014

Typically, the hiring firm provides a design or formula to the contract manufacturer to replicate or improve. If there is a similar product, see how your idea can be differentiated and, of course, use the competing products price point as a starting point for yours. A B2B marketplace connecting buyers, suppliers and manufacturers.For

Global 101

Global China B2B Differentiation 101

YoungUpstarts

JULY 29, 2013

Do we bring new INSIGHT or DESIGN to the field? Does the solution DIFFERENTIATE from current competitors through a UVP? B2B) Is that sales process implemented in a SALES ORGANIZATION which does not require much founder time? Have we identified a specific first CUSTOMER? Have we built a SOLUTION that matches that problem?

Asia 207

Asia Singapore Cofounder Incubator 207

Growthink Blog

JUNE 14, 2017

Well, first do a quick status check on the perceived value and differentiation of your offerings via running the “what would happen if I doubled my prices?" And in so doing they created a powerful recurring revenue business model based as much on their organizational design as on their marketing and technology prowess.

Disintermediation 59

Disintermediation Business Model B2B Revenue 59

Hearpreneur

JULY 12, 2017

Complex, B2B companies are struggling with social media. Midmarket, complex B2B companies are struggling with their social media. The number one best practice is to build the foundation of a social media campaign on thought leadership that highlights a company’s key differentiators. That’s what drives anthonyBarnum.

Social Media 49

Social Media PR Media Public Relations 49

Duct Tape Marketing

NOVEMBER 15, 2023

Connect with John Jantsch on LinkedIn This episode of the Duct Tape Marketing Podcast is brought to you by the DeskTeam360 Desk team 360 is the #1, flat-rate, digital marketing integration team, that helps small businesses and marketing agencies with graphic, web design, and on-page marketing services. If you're B2B, it should be LinkedIn.

Channel 63

Channel Acquisition Framework B2B 63

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Similarly, for B2B sellers, most consideration takes place away from your site, in meeting rooms with decision-makers you’ll never meet.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

NOVEMBER 9, 2021

Memberstack’s B2B audience are familiar with YCombinator. You’ll notice a clever design cue at the bottom right-hand corner too. The landing page signs off with a collection of links to other resources (designed to keep visitors on their site and learning) and a no-fuss CTA section. Image source. The answer? Image source.

Audience 156

Audience Video Software Review Conversion 156

Guy Nirpaz

DECEMBER 12, 2011

When you develop and execute on a truly unique approach to client engagement that will absolutely be a differentiator from your competitors, brand it. Have a designated owner who acts as a “quarterback” of Client Lifecycle program. Market and Promote your client lifecycle program.

Retention 54

Retention Merger Programming Sales 54

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. If differentiation is a contentious issue for you, try this: create a list of three qualities that differentiate your brand. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Mobile-friendly design. Which channels have the best engagement?

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

SEPTEMBER 16, 2020

Design matters, too, but it’s context for the message—not the message itself. >> @unbounce data science findings (40k landing pages) show copy (28%) was 2x as influential as design (13%) in why visitors converted. For specific B2B folks (targeting by title + industry), LinkedIn is a good bet. gift cards, real money).

Campaign 116

Campaign B2B Software Review Differentiation 116