Brandanew

SEPTEMBER 3, 2015

As B2B partners tend to be detail oriented high quality content is a great way to engage with them. B2B markets almost force you to show your thought leadership in a given market and therefore, it is critical that you share your insights! And being primarily a B2B content marketing and branding agency ourselves, this is not lost on us.

Marketing 100

Marketing B2B Social Media Michigan 100

crowdSPRING Blog

AUGUST 6, 2018

Yet it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. Another example of misguided site design is ones that prioritize company information over the products or services you sell. Try to look at your site as if you were a customer.

Mobile 48

Mobile Design Technical Review RSS 48

David Teten

SEPTEMBER 23, 2017

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. To measure product usage and traction over time, we use tools like Alexa , AppAnnie and Google Analytics. 1) Market fund.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. By the time you see intent data, much of the buying process is already complete. Events (e.g.,

B2B 103

B2B Social Media Channel Audience 103

View from Seed

JULY 9, 2015

This particular company, as a B2B SaaS business, would definitely benefit from driving traffic to convert into subscribers or leads on their email list. a product launch, hiring a key executive, a rebrand, an expansion of market focus, etc.). Announce in connection with other news (e.g. Fourth, keep investors in mind when you announce.

Startup 120

Startup PR Cofounder Stealth 120

ConversionXL

JUNE 16, 2022

Recommending additional products or services can help customers solve problems while upping their investment. Cross-selling is recommending additional, complementary products or services to increase the sale value or boost CLTV. Cross-selling recommends additional products that complement the one being bought. Focus on value.

B2B 129

B2B Email Sales Acquisition 129

Agile VC

MAY 16, 2012

Back in 2010 we were observing more and more new B2B startups emulating the product and customer acquisition strategies of existing consumer web companies which my partners & I have long been familiar with. A good example of that is our theme around the consumerization of business software. What’s Your Favorite Future?

Seed Stage 124

Seed Stage Silicon Valley B2B Syndicate 124

View from Seed

JANUARY 28, 2016

Looking back at our current fund, 75% of our initial investments were made when the company was very much pre-product. At NextView, we pride ourselves as being a “one-product company.” When we talk about seeds, we mean your first outside round of financing at the earliest stages of your business. This took about 6 months as well.

Cofounder 120

Cofounder Finance Founder Syndicate 120

This is going to be BIG.

JUNE 13, 2012

When we first syndicated the seed round with other investors, some people didn't get it. Despite the fact that he had over 100 signed customers--something that never happens when you get pitched a service for local merchants that isn't a Groupon clone, people asked about how robust the product was. The answer: it wasn't.

Syndicate 131

Syndicate Syndication Viral B2B 131

ConversionXL

MARCH 20, 2019

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. target account marketing in B2B segment,” wrote one user ), MRP has tried to differentiate based on how it selects and delivers ad content. Image source ).

Software Review 117

Software Review Software Marketing IP 117

Rob Go

JANUARY 7, 2013

Stage: Pre Product: 12. Live Product, Pre Revenue: 6 1/2. Post Revenue: 6 1/2 (the 1/2 is for a company that had revenue, but did a major product pivot as part of the financing). Type of Product and Business: Consumer vs. B2B. Syndicate Composition: NextView + Seed Funds + Angels: 9. Consumer: 9.

Portfolio 49

Portfolio Seed Stage Cofounder B2B 49

Duct Tape Marketing

NOVEMBER 1, 2017

It has transformed marketing into how do we find people and persuade them that our product or services is worth doing? In other words, creating a customer that comes to their own conclusion that your product or service is worth their time or their money and that being the purpose of a business. That’s great.

Cost 37

Cost Marketing Audience Media 37

ConversionXL

MAY 27, 2022

Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. Each of these examples brings people closer to using your product. What is demand generation? It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue.

Demand 91

Demand Lead Generation PPC Leadership 91

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team. I previously posted a detailed presentation with sales technology tools useful for B2B sales.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Rob Go

JANUARY 28, 2016

Looking back at our current fund, 75% of our initial investments were made when the company was very much pre-product. At NextView, we pride ourselves as being a “one-product company.” When we talk about seeds, we mean your first outside round of financing at the earliest stages of your business. This took about 6 months as well.

Cofounder 28

Cofounder Finance Founder Syndicate 28

Occam's Razor

FEBRUARY 3, 2014

Once you master step one… graduate to the next level, aim for the large possible global audience that is relevant for your products/services/mission. Take your existing help videos from your support site or trainings or the CD you bundle with your product, and put them on YouTube. Just do TV on YouTube! See above example.]. #2.

Analytics 149

Analytics Marketing Audience Channel 149

mashable.com

SEPTEMBER 1, 2011

INFOGRAPHIC] The Interconnected World of Tech Companies [INFOGRAPHIC] Apple Product Design: 35 Years of Consumer Electronics [INFOGRAPHIC] Happy 4th Anniversary, iPhone [INFOGRAPHIC] The History of Advertising on Facebook [INFOGRAPHIC] How Much Data Will Humans Create & Store This Year? All Rights Reserved. Publisher Platform (P3).

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

Agile VC

MARCH 30, 2012

The good folks at IA Ventures have a primer slide deck publicly available , as big data is the core element of their investment thesis, and they divide the world into companies that sell data, those that compute & sell data, and data driven products. But for consumer web companies, I think the short answer is not really.

Business Model 113

Business Model Silicon Valley Advertising B2B 113

Agile VC

AUGUST 12, 2011

But unfortunately there’s no magic formula… not getting X million users if you’re a consumer facing startup, or Y customers if you’re B2B SaaS startup, or Z revenue, or whatever. So if there’s no absolute truth or concrete milestones to this question of Series A, what can entrepreneurs do to further their goals?

Seed Stage 113

Seed Stage Silicon Valley B2B Acquisition 113

Agile VC

MAY 10, 2012

Yet agriculture is a massive global industry and one that is increasingly reliant on data for a range of needs – improving production, benchmarking across farms, even regulatory and financial reporting. When you think of web-enabled startups, farms don’t instantly spring to mind. feedstocks). What’s Your Favorite Future?

Silicon Valley 223

Silicon Valley Cofounder Seed Stage Syndicate 223

Duct Tape Marketing

AUGUST 29, 2013

Of course, websites and newsletters are by their nature intended to sell specific products and services. As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation. So what type of content should the B2B content marketer be producing?

Demand 65

Demand Tampa Marketing B2B 65

Agile VC

JUNE 12, 2012

In fact my first job as an early employee of PayPal was as Product Manager responsible for our mobile products (WAP-enabled cell phones and our legacy Palm Pilot IR port product) and the first international version of PayPal. The product seemingly never evolved to what it could have been. link] leehower. Enough said.

Mobile 250

Mobile Disintermediation SMS Government 250

mashable.com

MAY 5, 2011

Buzz Is Great, But Substance Matters Most In the end, if a startup’s product sucks, it doesn’t matter if it has four users or 4 million when it launches. Start blogging, talk about the problems that you’re facing and how your product is the solution. Now to get the product out to people! Build it, and they will come.

Pakistan 94

Pakistan Social Media Startup Stealth 94

Hearpreneur

MAY 18, 2022

Having worked in B2B sales for years, I had experienced first-hand the need for our solution and was extremely motivated to make it happen. We quickly realized that getting the right furniture to maximize productivity was harder than it should be. 17- For better product performance. Thanks to Kristi Andrus, Kristi Andrus ! #17-

Technical Review 138

Technical Review Entrepreneur Software Review Jordan 138

SoCal CTO

AUGUST 3, 2010

So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. The process is called mass syndication, or a party round. Automating the Path to a Better User Experience - The Product Guy , July 5, 2010 I started writing about Quick-UX in 2008. Showscase your products and services.

Software Review 217

Software Review Startup Venture Capital Technical Review 217

mashable.com

OCTOBER 5, 2012

It’s based largely on my personal experience naming several tech products as well as the themes I’ve noticed in great startup names. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Productivity Lists. Mobile Lists.

Naming 84

Naming Startup Social Media RSS 84