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How to Successfully Engage With Your Customers Online

Up and Running

Forums will likely still be around for the foreseeable future, but many companies are now finding it more advantageous to leverage social groups. Facebook Groups and LinkedIn Groups are just a few of the many social networking sites that allow individuals and companies the ability to set up topic or brand communities.

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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

Sherrie Madia and Paul Borgese have addressed the positives of this challenge in their book, “ The Social Media Survival Guide ,” on “everything you need to know to grow your business exponentially with social media.” The same messaging rules that apply to classic public relations and branding apply to social media.

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6 Growth Challenges That Every Good Startup Will Face

Startup Professionals Musings

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. You suddenly need to enhance your in-house social media efforts with a public relations firm.

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How Does Your Brand Look To The Public?

YoungUpstarts

One of my recent clients, Marsha Friedman of EMSI Public Relations , understood that so well, she put off developing a badly needed new website for five years. “I But their product, service or book is just not selling from the site. It has to convey brand and professionalism, communicate the right message and engage visitors.

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Startups Should Avoid These Social Media Mistakes

Startup Professionals Musings

Sherrie Madia and Paul Borgese have addressed the positives of this challenge in their new book, “ The Social Media Survival Guide ,” on “everything you need to know to grow your business exponentially with social media.” The same messaging rules that apply to classic public relations and branding apply to social media.

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6 Reasons Your Hockey Stick Growth Curve Can Go Flat

Startup Professionals Musings

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. You suddenly need to enhance your in-house social media efforts with a public relations firm.

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Sarah Evans on [Re]Frame

Life Beyond Code

A few days ago, my friend Kevin Madsen from SlimBooks sent me a copy of Sarah’s book Re[Frame] to get some comments. So, last Friday I started browsing through the book. In matter of minutes, I was hooked on the book. In matter of minutes, I was hooked on the book. Now, it’s easier said than done.