Steve Blank

JANUARY 22, 2014

Dino Vendetti a VC at Bay Partners, moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster. Over the years Dino and I brainstormed about how Lean entrepreneurship would affect regional development. Few entrepreneurs find this scalable and repeatable business model because it’s not easy.

Early Stage 286

Early Stage Silicon Valley Oregon Technical Review 286

Steve Blank

MAY 6, 2015

Learning could be about product features, customer needs, the right pricing and distribution channel, etc.) Rather it is the simplest thing that you can show to customers to get the most learning at that point in time. They are: value proposition, product/service the company offers (along with its benefits to customers).

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

JANUARY 2, 2014

Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences. Part 6: Distribution channels in Life Sciences. Part 8: When Customers Make You Smarter : Customer Discovery in Digital Health. Here’s their 2 minute video summary.

Lean 240

Lean Algorithm Customer Development IP 240

Steve Blank

MARCH 8, 2011

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. We were positing that 20 years of teaching “how to write a business plan” might be obsolete. This post is part one.

Lean 298

Lean Business Model Customer Development Guinea 298

Steve Blank

NOVEMBER 4, 2013

The teams present what they learned talking to 10-15 customer/week, and get comments, suggestions and critiques from their teaching team. We’ve recorded these panels for each part of the business model canvas. It turns out that for commercialization, the business model (Customers, Channel, Revenue Model, etc.)

Lean 258

Lean Customer Business Model Customer Development 258

Steve Blank

FEBRUARY 16, 2012

Alexander Osterwalder and I spent last week in Salt Lake City, Utah as judges at the 2 nd Annual International Business Model Competition , hosted by Professor Nathan Furr , and his team at the BYU Center for Entrepreneurship. In an existing corporation, the business plan is the execution document for sustaining innovation.

Business Model 263

Business Model Customer Development Utah Business Plan 263

Steve Blank

JUNE 26, 2015

Companies pursuing innovation can Buy, Build, Partner or use Open Innovation. The first, the notion of the “ ambidextrous organization ” from O’Reilly and Tushman , posits that companies that want to do continuous innovation need to execute their core business model while innovating in parallel. Fast forward to today.

Lean 120

Lean Management Business Model Incubator 120

Steve Blank

APRIL 4, 2011

This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) How can we attract buyers to our channel before they make purchasing decisions? The Business Model Canvas is a great way to diagram it out.

Customer 234

Customer Business Model Nebraska Cloud 234

The Startup Magazine

MARCH 29, 2024

Designing Your Business Model Crafting a business model is like building a blueprint for your venture. Start by defining your key resources, activities, and partners. Then, consider how you’ll reach your customers and what kind of relationship you want to build with them.

Intellectual Property 132

Intellectual Property Angel Investor Business Model Bootstrapping 132

Steve Blank

OCTOBER 31, 2014

The biggest mistake for most of these startups was not understanding that optimizing their business model for the 24 million people in the Australian market would not prepare them for the size and scale they needed to get to big. But other critical hypotheses such as activities, resources, partners, channels needed testing offshore.

Global 335

Global Australia Silicon Valley China 335

Steve Blank

APRIL 5, 2017

I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. For example, our goal could be: Create demand for our products and drive it into our sales channel. Filed under: Customer Development , Marketing.

Marketing 310

Marketing Audience Technical Review PR 310

Steve Blank

JULY 13, 2021

Business plans presume that building a startup is a series of predictable steps requiring execution of a plan which assumes a series of known facts: known customers, known features, known pricing, known distribution channel. The reality is that most business plans don’t survive first contact with customers.

Lean 433

Lean Agile Business Model Business Plan 433

Steve Blank

JULY 14, 2015

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Alexander Osterwalder – inventor of the Business Model Canvas. What’s the Business Model Canvas? Because at the end of the day a business model only survives if it can be profitable.”.

Channel 120

Channel Business Model Cofounder Business Plan 120

Steve Blank

APRIL 29, 2010

I’ve been teaching Customer Development at U.C. Berkeley’s Haas Business School since the fall of 2004 and in a joint MBA with Columbia since 2005. Back in 2004, Jerry Engel the head of the Entreprenuership program at Haas Business School at U.C. A lot has happened since I first authored and taught the class. Four Steps.

Customer Development 219

Customer Development Lean Developer Customer 219

Steve Blank

JANUARY 14, 2014

A pivot can change any of nine different things in your business model. A pivot may mean you changed your customer segment, your channel, revenue model/pricing, resources, activities, costs, partners, customer acquisition – lots of other things than just the product. Business Model.

Business Model 330

Business Model Lean Customer Development Channel 330

Steve Blank

APRIL 7, 2020

Finally to have a better chance of a viable enterprise, they need to test all the other hypotheses in their business/mission model (pricing, demand creation, revenue, costs, etc.). The key principles of customer development are: There are no facts inside the building so get the heck outside. An MVP is an experiment.

Customer 413

Customer Business Model Restful Video 413

Steve Blank

OCTOBER 11, 2016

And not keep investors informed about changes to your business model can have serious consequences. We did three iterations of the product in less than 12 months, each one progressively going off of different consumer metrics that we found and then partner feedback. Filed under: Customer Development , SiriusXM Radio Show.

Columbus 245

Columbus Entrepreneur Ohio Cofounder 245

Steve Blank

DECEMBER 7, 2010

Business schools teach aspiring executives a variety of courses around the execution of known business models, (accounting, organizational behavior, managerial skills, marketing, operations, etc.). In contrast, startups search for a business model. (Or Their objective is to get users, orders, customers, etc.

Wiki 311

Wiki Lean Management Business Model 311

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Market segments drive your business model.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. We had validated our new assumptions by a set of orders, and we had pivoted on our business model.

Silicon Valley 225

Silicon Valley Non-disclosure Agreement NDA Startup 225

Steve Blank

MARCH 5, 2012

One of the confusing things to entrepreneurs, investors and educators is the relationship between customer development and business model design and business planning and execution. When does a new venture focus on customer development and business models ?

Search 320

Search Business Model Customer Development Agile 320

The Next Web

DECEMBER 30, 2012

How to Build a Startup (EP245) by Steve Blank: You’ll learn the key steps of the Customer Development process. How to identify and engage the first customers for your product, and how to gather, evaluate and use their feedback to make your product, marketing and business model far stronger. Codecademy.

Artificial Inteligence 156

Artificial Inteligence Founder Private Equity Ruby 156

Steve Blank

JUNE 3, 2013

The Roominate dollhouse building kits are being sold via their own website and soon, retail channels. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring Channel Sales. “So So what would the retail channel consultant do?” They learned a ton.

PR 314

PR China Lean Channel 314

Steve Blank

NOVEMBER 25, 2013

Teams can prove their competence and validate their ideas by showing investors evidence that there’s a repeatable and scalable business model. A Lean Startup methodology offers entrepreneurs a framework to focus on what’s important: Business Model Discovery. We focus on evidence and trajectory across the business model.

Oakland 326

Oakland Incubator Lean Metrics 326

Steve Blank

FEBRUARY 9, 2012

It’s the result of a decade of me learning from 1,000 of entrepreneurs, corporate partners, students and scientists the best practices of what wins in startups. In fact, you could say that all that remains from my last book are the four steps of Customer Development. Briefly, the new book. The Lean LaunchPad Online Class.

Entrepreneur 289

Entrepreneur Lean Business Model Customer Development 289

Steve Blank

NOVEMBER 18, 2010

A business plan has a set of assumptions (who’s the customer, what’s the price, what’s the channel, what are the product features that matter, etc.) that make up a business model. Yet by first customer ship most of the business model hasn’t been validated or tested. Pivots Versus Crises.

Burn Rate 247

Burn Rate Management Business Model Customer Development 247

Steve Blank

JUNE 11, 2012

Few of the Principal Investigators or Entrepreneurial Leads had startup experience, and few of the mentors were familiar with Business Model design or Customer Development. 2) Get the teams out of the building to test their hypotheses with prospective customers. Methodology. They left with very deep knowledge.

Lean 248

Lean Incubator Business Model Georgia 248

Steve Blank

OCTOBER 11, 2016

And not keep investors informed about changes to your business model can have serious consequences. We did three iterations of the product in less than 12 months, each one progressively going off of different consumer metrics that we found and then partner feedback. Filed under: Customer Development , SiriusXM Radio Show.

Columbus 120

Columbus Entrepreneur Ohio Cofounder 120

Steve Blank

JULY 13, 2009

Our “Hollywood meets Silicon Valley” story played great in Silicon Valley, they ate it up in Hollywood, and the business press tripped over themselves to talk to us. The positive effect of the tidal wave of press was as a door opener for us to raise money from corporate partners.

Silicon Valley 122

Silicon Valley Product RSS California 122

Steve Blank

FEBRUARY 19, 2014

All of sudden what was an additional engineering and development effort now became a small, variable cost. As a bonus it meant the 1,400 aerial applicator companies could be a potential distribution channel partner. Build continuous customer discovery into your company DNA. Customer Development Teaching Technology'

Customer 316

Customer Algorithm Customer Development California 316

Steve Blank

MARCH 7, 2012

The premise of the class is that startups, are not about executing a plan where the product, customers, channel are known. Startups are in fact only temporary organizations, organized to search –not execute–for a scalable and repeatable business model. The Sync customer discovery narrative blog is here.

Lean 256

Lean Business Model Agile United States 256

Steve Blank

AUGUST 27, 2012

It was great to watch him embrace the spirit and practice of customer development. He was constantly in front of customers, listening, selling, installing and learning. It seemed like once a week Yuri would come back from a customer meeting brimming with new insights. And that’s where the problem was. he’d declare. “We

Founder 316

Founder Cofounder Advisory Board Burn Rate 316

Steve Blank

JULY 29, 2013

Its goal is to take the original idea and search for a repeatable and scalable business model - first by finding product/market fit, then by testing all the parts of the business model (pricing, channel, acquisition/activation, partners, costs, etc.). Customer Development Family/Career/Culture'

Cofounder 335

Cofounder Advisory Board Customer Development Leadership 335

Steve Blank

JUNE 3, 2013

The Roominate dollhouse building kits are being sold via their own website and soon, retail channels. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring Channel Sales. “So So what would the retail channel consultant do?” They learned a ton.

PR 206

PR China Lean Channel 206

Steve Blank

JUNE 11, 2013

When you take money from investors their business model becomes yours. Sigh… What I should have been hearing is the search for the business model, specifically the progress on product/market fit, but I hear the fund raising story first at least 90% of the time. How do we attract, keep and grow customers?

Venture Capital 333

Venture Capital IRR Liquidity Event Business Model 333

Steve Blank

JANUARY 25, 2010

In this post we’re going to offer a new definition of why startups exist : a startup is an organization formed to search for a repeatable and scalable business model. A Business Model. Ok, but what is a business model ? A business model describes how your company creates, delivers and captures value.

Agile 335

Agile Startup Silicon Valley Business Model 335

Steve Blank

JULY 29, 2010

One of the toughest problems for entrepreneurs is to keep score as they search for their business model. One of the key concepts of Customer Development is writing down your initial hypotheses (guesses) of all the parts of your business model, then updating them with the facts you find outside the building.

Customer Development 211

Customer Development Business Model Early Stage Channel 211