Gust

SEPTEMBER 13, 2011

The company was savaged by critics for its initial mishandling of the incident; reportedly, she got little response or assistance until she published a blog post on the subject, which spread virally and became a serious embarrassment to the company. (I Large companies focus on protecting and expanding upon their existing successful business.

Startup 98

Startup Silicon Valley Reputation Community 98

ConversionXL

SEPTEMBER 10, 2019

Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever. Their growth came from users, and they had true virality. With funnels like this, a growth team can drive core business growth. Just remember that true virality is really rare. We have one primary funnel.

Conversion 133

Conversion Technical Review Channel Engineer 133

Steve Blank

MARCH 18, 2011

Rather they understood that a startup is a temporary organization designed to search for a repeatable and scalable business model. Today’s startups have all the tools needed for a short development cycle and rapid customer adoption – Agile and Customer Development plus Business Model Design. Wide Adoption.

Internet 334

Internet IPO Silicon Valley Agile 334

Up and Running

MAY 23, 2016

The one-page pitch format is also more suitable for SaaS businesses that are constantly testing new ideas. Your pitch is going to cover your strategy (what you’re going to do), your tactics (how you’re going to do it), your business model (how you will make money), and your schedule (who is doing what and when). Do your own PR.

Software Review 74

Software Review Software Delaware Forecast 74

Cracking the Code

SEPTEMBER 2, 2008

If that were the case, most of the Cable and Wireless companies who have been using a similar business model would have gone bankrupt a long time ago and Saleforce would not have 20% FCF margins today. It is true that understanding this new business model is hard for a traditional software incumbent, as this interview demonstrates.

Software Review 48

Software Review Software Technical Review Cloud 48

crowdSPRING Blog

SEPTEMBER 30, 2012

I love Duct Tape Marketing , Seth Godin , Chris Brogan and the rest, but give my company coverage in an article in Forbes or BusinessWeek or the New York Times for the greatest impact, the largest audience, and the most meaningful value for our PR dollar spent. In PR placements, ‘place’ matters. Leverage your friends.

Small Business 88

Small Business Public Relations Social Media New York 88

Cracking the Code

NOVEMBER 13, 2008

was OK a few months ago, the hurdle is now higher and should be close to CAC>1 – Keep only reps making quota and cut marketing activities with lower ROI Customer Lifetime Value (CLTV) >0 – Adjust operations, RD and GA to make your business model profitable 3. Impact of the recession on SaaS Sales&Marketing pr.

Software Review 48

Software Review Technical Review Valuation Portfolio 48

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. But, you can iterate and iterate on features, but you cannot iterate your way to a business model.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Cracking the Code

DECEMBER 2, 2006

Today, VARs are the key to the SMB segment and their business model is collapsing, opening new opportunities for them and for technology providers. To survive, VARs need to change their business model and move from product sales to services. Impact of the recession on SaaS Sales&Marketing pr. Software 2.0:

Software Review 48

Software Review Technical Review Europe Software 48

Seeing Both Sides

FEBRUARY 9, 2015

For example, PR doesn’t scale. It seems like such an amazingly efficient source of customers, yet ask any marketing communications or PR professional to acquire 10x the number of customers that they did last year and they’ll look at you as if you have 10 heads. Churn rates are another metric that can get harder with scale.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Cracking the Code

OCTOBER 10, 2008

You validated our business model and added huge value to our efforts. However, as we know from the cable industry, subscription businesses can be very profitable over time. For a direct, enterprise sales business model, these thresholds are likely to be around $80,000-100,000 CMRR (approx. $1-1.2M Michael Kassing.

Software Review 48

Software Review North America Europe Metrics 48

Cracking the Code

DECEMBER 16, 2006

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). Laughing Out (c)Loud. ► 07/05 - 07/12. (1). United Breaks Guitar and more! Software 2.0:

Software Review 48

Software Review Silicon Valley Technical Review Software 48

crowdSPRING Blog

MAY 8, 2015

Online Courses Accelerate Any Business Model bit.ly/1InOB3Z. Using PPC Marketing to Make Content Go Viral: Here’s How It Works crowdspring.co/1InOIwn. Valuation As A Scorecard – buff.ly/1F0CUyC. Tech Startup Viddler is a Hometown Success Story crowdspring.co/1PYXpiM. The Case for Pursuing Massive Growth crowdspring.co/1P7gNaZ.

Small Business 48

Small Business Design Social Media Startup 48