Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. Freemium models have their own scorekeeping.)

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

Steve Blank

FEBRUARY 16, 2010

You would think that would be enough to get wrong, but entrepreneurs and investors compound this problem by assuming that all startups grow and scale by executing the Revenue Plan. All discussion focused on “missing the revenue plan.”. Revenue Plan Needs to Match Market Type. They don’t. What went wrong?

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Revenue Balance Sheet Hockey Stick Burn Rate 230

Steve Blank

JULY 28, 2011

Silicon Valley was born in an era of applied experimentation driven by scientists and engineers. From the point of view of scientists and engineers in a university lab, too often entrepreneurship in all its VC-driven glory – income statements, balance sheets, business plans, revenue models, 5-year forecasts, etc.

Engineer 278

Engineer Silicon Valley United States Intellectual Property 278

Steve Blank

APRIL 4, 2011

The Business Model Canvas is a great way to diagram it out. Each side of a market has it’s own Value Proposition, Customer Segment and Revenue Model.) They learned that one their core customer hypothesis about their buyers, “startups would want to buy computing capacity on a “spot market” was wrong.

Customer 234

Customer Business Model Nebraska Cloud 234

Steve Blank

NOVEMBER 18, 2010

For decades startups were managed by pretending the company would follow a predictable path (revenue plan, scale, etc.) In fact, for decades if you drew this diagram on day one of a startup VC’s would nod sagely and everyone would get to work heading to first customer ship. The Revenue Plan – The Third Fatal Assumption.

Burn Rate 247

Burn Rate Management Business Model Customer Development 247

Steve Blank

MAY 14, 2012

The excerpts, which appeared first at Inc.com , highlight the Customer Development process, best practices, tips and instructions contained in our book. These founders specify, design, and build a fully featured product using classic product development methods without ever leaving their building. Focusing on the launch date.

Balance Sheet 335

Balance Sheet Business Model Customer Development Metrics 335

Steve Blank

DECEMBER 7, 2010

I’ve introduced a new class at Stanford to teach engineers, scientists and other professionals how startups really get built. Many entrepreneurship courses focus on teaching students “how to write a business plan.” We’ll build the class around the business model / customer development / agile development solution stack.

Wiki 311

Wiki Lean Management Business Model 311

Steve Blank

MARCH 18, 2011

VC’s worked with entrepreneurs to build profitable and scalable businesses, with increasing revenue and consistent profitability – quarter after quarter. They taught you about customers, markets and profits. The Business Plan (Concept- Alpha-Beta - FCS ) became the playbook for startups.

Internet 334

Internet IPO Silicon Valley Agile 334

Steve Blank

FEBRUARY 23, 2016

As we prepared for the new Hacking for Defense class at Stanford, we had to stop and ask ourselves: How do we use the Business Model Canvas if the primary goal is not to earn money, but to fulfill a mission? In other words, how can we adapt the Business Model Canvas when the metrics of success for an organization is not revenue?

Business Model 120

Business Model Revenue Channel Community 120

Startup Lessons Learned

JUNE 5, 2009

I think this idea is particularly appealing to those of us from an engineering background. And so the spreadsheet is built with conservative assumptions, including a final revenue target. No matter how low we make the revenue projections for this new product, it’s extremely unlikely that they are achievable.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Steve Blank

MAY 3, 2011

Last week the teams tested their Revenue Models hypotheses: what are customers willing to pay for? Partners are the external companies whose product or service combines with your Value Proposition to create a complete customer solution or “whole product&# to satisfy customers. Week 8 of the class. Veritas turbines.

South Dakota 217

South Dakota Business Model Lean United States 217

Startup Lessons Learned

JANUARY 2, 2009

We were even more embarrassed by the pathetically small number of customers we had, and the pathetically low amount of revenue we had earned so far. We’d always cringe as we admitted that, no, we really only had a few thousand customers and a few thousand dollars in monthly revenue. Retention cohort analysis.

San Francisco 60

San Francisco Tampa Continuous Deployment Lean 60

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that. Lets see why.

Lean 244

Lean Silicon Valley Startup RSS 244

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

Vertical 122

Vertical Silicon Valley RSS Marketing 122

ReadWriteStart

AUGUST 1, 2011

Silicon Valley was born in an era of applied experimentation driven by scientists and engineers. From the point of view of scientists and engineers in a university lab, too often entrepreneurship in all its VC-driven glory - income statements, balance sheets, business plans, revenue models - seems like another planet.

Silicon Valley 118

Silicon Valley Intellectual Property Balance Sheet Lean 118

Steve Blank

NOVEMBER 1, 2010

With an out-of-this-world business plan. When it was spun out as a a separate company, Iridium’s 1990 business plan had assumptions about potential customers, their problems and the product needed to solve that problem. A Business Plan Frozen in Time. This business plan was a static document.

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Business Plan Customer Business Model Customer Development 335

news.ycombinator.com

SEPTEMBER 16, 2011

His friends at General Electric said he was wasting his time on the gas combustion engine because the world was going electric. -- ErrantX 215 days ago | link. The story of the v-8 engine is a bit different. Think about that, people wont even steal your ideas if you give them the plans. From "Think and Grow Rich".

Stealth 41

Stealth Technical Review Startup Software Review 41

Steve Blank

DECEMBER 10, 2014

We didn’t know it at the time, but with that investment we had paid for front-row VIP seats to witness the origins of Customer Development and the Lean Startup. Our initial business plan started with an incorrectly identified buyer, value propositions that were wrong, and guesses everywhere else.

Maryland 272

Maryland Lean DC Virginia 272

SoCal CTO

DECEMBER 1, 2010

Who better to answer than the company's engineering lead. No Business Plan Survives First Contact With A Customer – The 5.2 The Ultimate Combination of Startup Business Development Methods - ArcticStartup , November 16, 2010 I've been a huge fan of Steven Blank's Customer Development methodology for a long time.

Technical Review 175

Technical Review Technology Product CTO Hire 175

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. Step 1: Start with a lean plan. Instead of sitting down to write a 40-page business plan, start with a one-page pitch. How to Write a Traditional Business Plan.

Software Review 74

Software Review Software Delaware Forecast 74

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. So that means stuff like thinking about what a business model might be, it does mean customer development. What’s the worst case?

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Startup Lessons Learned

JANUARY 10, 2011

We still have some collective scar tissue: the idea conjures up the hordes of dot-com hopefuls that descended on VC’s and angel investors with little more than a business plan. I hear similar things for pre-revenue startups that are on schedule, on time, and on budget - even though they are busy building something that nobody wants. (In

Silicon Valley 167

Silicon Valley San Francisco Lean Investment Bankers 167

Startup Lessons Learned

DECEMBER 14, 2009

Each of these four currencies represents a way for a customer to “pay&# for services from a company. Constructing a working business model is a form of ecosystem design. Startup founders need to use their own judgment to ask: which is the riskiest assumption underlying my business plan?

Customer 156

Customer San Francisco Viral Lean 156

maplebutter.com

JANUARY 8, 2013

I would focus on one product and set a goal to generate $1M in yearly revenue from it. Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing. Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Steve Blank

MARCH 26, 2019

It’s hard to imagine, but only a decade ago, the capstone entrepreneurship class in most universities was how to write – or pitch- a business plan. In my experience, I saw that most business plans don’t survive first contact with customers. Product/Market Fit Versus The Business Model Canvas.

Lean 248

Lean Business Model Balance Sheet Video 248

www.quora.com

JANUARY 16, 2011

He , Srikanth Narayan , Ben Werdmuller von Elgg , Jo Vi Ko , Justin Lee , Giovanni Tardini , David de Weerdt , Vineet Thanedar , Ryan Brideau , Jonathan Meiri , Rob Weedn , Krzysztof Kowalczyk , Greg Pilling , Kevin Leland , Parham Michael Ossareh , Dan Loewenherz , Mary Specht , Engin Erdo?an "I am a creative guy with a startup idea."

Developer 42

Developer Technical Review Cofounder Technical Cofounder 42

Up and Running

JULY 14, 2015

Or what if a new brilliant idea that you hadn’t considered when you were planning emerges? Build in fluidity to your business plans. I’d implemented a business plan including marketing, engagement, sales strategy and realized a few months in that it wasn’t servicing a key influence or in the sales process.

Incubator 60

Incubator Email Startup Oregon 60

Steve Blank

FEBRUARY 7, 2013

The class was designed to teach educators (and the adjunct entrepreneurs that support them) the Lean LaunchPad approach (Business Model Design, Customer Development and Agile Engineering) for teaching entrepreneurship. What he really said, was that an operating plan comes after you have some facts.).

Delaware 297

Delaware Lean Entrepreneur Advisory Board 297

Steve Blank

FEBRUARY 7, 2013

The class was designed to teach educators (and the adjunct entrepreneurs that support them) the Lean LaunchPad approach (Business Model Design, Customer Development and Agile Engineering) for teaching entrepreneurship. What he really said, was that an operating plan comes after you have some facts.).

Delaware 189

Delaware Lean Entrepreneur Advisory Board 189

Steve Blank

MAY 9, 2017

Everything a large company did, a startup should do – write a business plan; hire sales, marketing, engineering; spec all the product features on day one and build everything for a big first customer ship. Not kind of wrong but going out of business wrong. Where is it going? We now understand that’s wrong.

Restful 222

Restful Silicon Valley Puerto Rico San Jose 222