Steve Blank

JUNE 26, 2014

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Teams talk to 10-15 customers a week and make a minimum of 100 customer visits.

Intellectual Property 283

Intellectual Property Lean IP Open Source 283

Steve Blank

JANUARY 25, 2011

While our revenue is looking good, we can be out of business in two years if we can’t keep up with our customer’s rapid shifts in platforms. Engineering designs made back then with the aim of figuring out the product were not the right designs for the company’s current task of expanding to new platforms.

Part-Time VPE 319

Part-Time VPE Agile Engineer Startup 319

Steve Blank

OCTOBER 25, 2010

Over the last 50 years engineers have moved from building computers out of individual transistors to building with prepackaged logic gates. It’s the combination of Business Model Design and Customer Development. Business Model Design Gets Dynamic, Customer Development Gets Strategic. x86 , ARM.)

Customer Development 330

Customer Development Business Model Developer Customer 330

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that. Lets see why.

Lean 250

Lean Silicon Valley Startup RSS 250

Steve Blank

APRIL 12, 2010

Whether they’re using a formal process to search for a business model like Customer Development or just trial and error, startup founders are intuitively goal-seeking to optimize their business model. The Customer Development model that I write and teach about is the entrepreneur’s version of Boyds’ OODA loop.).

Business Model 333

Business Model Agile Customer Development Startup 333

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. Examples: WorkDay (much of revenue is consulting), IBM.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Steve Blank

JUNE 23, 2020

Revenue models and forecasts are no longer valid. While there’s agreement that companies need to adapt to changing markets, rapidly find new markets, new customers and new revenue models, the question is how ? Accounts receivables are stretching way out. What tools and methods can a C-suite team use to do so? Here’s how.

Customer 436

Customer Marketing Customer Development Lean 436

Both Sides of the Table

NOVEMBER 3, 2009

Let’s take your revenue line. It should talk about how many customers you think you will acquire and how much you’ll charge for your product. Do you really want to spent $100k building a product to discover through Customer Development that the market is too small? Or lower revenue assumptions.

Business Plan 334

Business Plan AJAX Venture Capital Technical Review 334

Steve Blank

MARCH 8, 2011

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. The first class was an introduction to the concepts of business model design and customer development. The Adventure Begins.

Lean 300

Lean Business Model Customer Development Guinea 300

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. Freemium models have their own scorekeeping.) What plan says that?

Customer Development 220

Customer Development Developer Customer Silicon Valley 220

Steve Blank

FEBRUARY 13, 2024

Or jet engine maintenance. Getting it Right Apple’s entry into new markets by creating new product categories – iPods, iPads, iPhones – is unprecedented in the history of the modern corporation – $300 billion (75% of their revenue) is from non-computer hardware. Imagine car repair with a Vision Pro AR tutorial.

Search 265

Search Marketing Forecast Burn Rate 265

Steve Blank

DECEMBER 9, 2013

Now that you’ve gotten to know your potential channel and customers, regardless of how much money you’re going to make, will you enjoy working with these customers for the next 3 or 4 years? It was a lifelong lesson that taught me to never start a business where you hate your customers. It never goes well.

Cofounder 326

Cofounder Technical Cofounder Liquidity Event Lean 326

Steve Blank

MAY 6, 2015

Back then, an entrepreneur used a serial product development process that proceeded step-by-step with little if any customer feedback. The goal of Build-Measure-Learn is not to build a final product to ship or even to build a prototype of a product, but to maximize learning through incremental and iterative engineering.

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

FEBRUARY 16, 2010

In my last post I described what happened when a company prematurely scales sales and marketing before adequately testing its hypotheses in Customer Discovery. You would think that would be enough to get wrong, but entrepreneurs and investors compound this problem by assuming that all startups grow and scale by executing the Revenue Plan.

Revenue 231

Revenue Balance Sheet Hockey Stick Burn Rate 231

A Smart Bear: Startups and Marketing for Geeks

JULY 2, 2013

Another thing they have in common: I find most high-tech startup founders are software engineers enamored with the idea of waking late, sidling up to a coffeeshop table, pecking away at an IDE, getting into the zone for hours at a stretch, and doing what they love – coding something of their own invention. One final word of caution.

Cofounder 312

Cofounder Startup Founder Engineer 312

Steve Blank

DECEMBER 10, 2014

We didn’t know it at the time, but with that investment we had paid for front-row VIP seats to witness the origins of Customer Development and the Lean Startup. Fortunately after 67 interviews we now have a fully developed customer segment identifying each customer type, the key value propositions, and a developing revenue model.

Maryland 274

Maryland Lean DC Virginia 274

Steve Blank

JULY 28, 2011

Silicon Valley was born in an era of applied experimentation driven by scientists and engineers. From the point of view of scientists and engineers in a university lab, too often entrepreneurship in all its VC-driven glory – income statements, balance sheets, business plans, revenue models, 5-year forecasts, etc. billion U.S.

Engineer 280

Engineer Silicon Valley United States Intellectual Property 280

View from Seed

OCTOBER 24, 2019

I’d keep the dilution really low at that stage, and focus on very cheap customer development tactics or even a hybrid services model to test out your initial hypothesis without requiring meaningful outside funding.

Dilution 149

Dilution B2B Burn Rate Early Stage 149

Up and Running

MARCH 21, 2018

A study done by SurveyMonkey and Search Engine Land found that brand name was the first thing people looked for when clicking on search engine results: Source. These don’t require coding skills—they’re usually visual templates that are easy to use but don’t allow for great customization (that would require technical skills).

Entrepreneur 107

Entrepreneur Technical Review Hosting SEO 107

Steve Blank

JANUARY 6, 2014

Agile is a tremendous advance in reducing time, money and wasted product development effort – and in having products better match customer needs. But businesses are finding that Continuous Deployment not only changes engineering but has ripple effects on the rest of its business model. They want newer things.

Continuous Deployment 330

Continuous Deployment Customer Agile Cloud 330

Steve Blank

DECEMBER 2, 2013

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue. the Customer Life Time (CLT)).

Customer 324

Customer Churn Rate Customer Development Lean 324

Steve Blank

APRIL 9, 2009

And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

Silicon Valley 263

Silicon Valley Technical Review RSS PR 263

Startup Lessons Learned

SEPTEMBER 15, 2008

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Steve Blank

FEBRUARY 23, 2009

The same issues arose time and again: big company management styles versus entrepreneurs wanting to shoot from the hip, founders versus professional managers, engineering versus marketing, marketing versus sales, missed schedule issues, sales missing the plan, running out of money, raising new money. Would you mind sharing them?

Silicon Valley 126

Silicon Valley RSS Venture Capital Customer Development 126

Steve Blank

MAY 9, 2017

Everything a large company did, a startup should do – write a business plan; hire sales, marketing, engineering; spec all the product features on day one and build everything for a big first customer ship. This would continue for months, as customers weren’t behaving as per the business plan. Where is it going?

Restful 227

Restful Silicon Valley Puerto Rico San Jose 227

Steve Blank

MAY 7, 2019

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

Lean 333

Lean Marketing Agile Customer Development 333

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Steve Blank

AUGUST 15, 2016

Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide. Here’s what happened: We got the product out; we got paying customers. Our revenue model was wrong. Filed under: Customer Development , SiriusXM Radio Show.

Cofounder 143

Cofounder Entrepreneur Africa Sales Cycle 143

Steve Blank

APRIL 4, 2011

Each side of a market has it’s own Value Proposition, Customer Segment and Revenue Model.) They learned that one their core customer hypothesis about their buyers, “startups would want to buy computing capacity on a “spot market” was wrong. Agora was in a classic two-sided market (having both buyers and sellers.

Customer 236

Customer Business Model Nebraska Cloud 236

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. Rinse and repeat.

API 167

API Viral Startup Retention 167

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

APRIL 7, 2020

The classes are built on the Lean Startup methodology: Customer Discovery, Agile Engineering and the Business/Mission Model Canvas. So how do our students get out of the building to talk to customers to do Customer Discovery when they can’t get out of the building? All you have are a series of untested hypotheses.

Customer 415

Customer Business Model Restful Video 415

Steve Blank

DECEMBER 23, 2015

Knowing your customers is the single biggest driver of startup success, and there’s no substitute for getting out of the building to learn about their problems and needs. Like Matthew, Jason sees enormous value in talking with customers: The biggest thing I learned was just how much you don’t know. Get out of the building.

Cofounder 120

Cofounder Entrepreneur Colorado Customer Development 120

Steve Blank

FEBRUARY 10, 2016

. … (Still) We had no idea the complexity that would be involved from sourcing the manufacturer and how long it would take once you found that manufacturer to be able to engineer the product… It’s very different when you’re engineering a product to make 100 of parts. …. Want to be a guest on the show?

Silicon Valley 120

Silicon Valley Ohio Columbus Entrepreneur 120

Steve Blank

AUGUST 15, 2016

Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide. Here’s what happened: We got the product out; we got paying customers. Our revenue model was wrong. Filed under: Customer Development , SiriusXM Radio Show.

Cofounder 120

Cofounder Entrepreneur Africa Sales Cycle 120

Steve Blank

MAY 28, 2009

Invention Risk - Click to Enlarge For companies building web-based products, product development may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention. In these markets it’s all about customer/market risk.

Vertical 147

Vertical Silicon Valley Marketing Customer 147

Steve Blank

DECEMBER 20, 2013

Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences. Part 7: Revenue Streams in Life Sciences. Part 8: When Customers Make You Smarter –Customer Discovery in Digital Health. Lessons Learned.

Lean 243

Lean Customer Development IP Agile 243