article thumbnail

Reduce Your Server Response Time for Happy Users, Higher Rankings

ConversionXL

Without it, the page will take longer to load, which can damage the user experience and, ultimately, search engine rankings. More recently, Google Search Console rolled out a Core Web Vitals section, which tracks a set of website performance metrics that focus on user experience. How does server response time impact SEO?

Caching 102
article thumbnail

How to Measure Small Business Website Performance

Up and Running

To answer this question, you need to have a set of metrics that give you a clear picture of what’s going on in your business. Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. Site speed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Conduct an SEO Audit for Your Business Website on a Budget

Up and Running

An SEO audit is simply the process of identifying issues on your website that could be limiting your ability to rank on Google or other search engines. A poor site experience makes it less visible in search engines. Metrics : Website visitor data. Google Search Console. What is an SEO audit? Why do an SEO audit?

SEO 85
article thumbnail

10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

These black hat strategies pushed irrelevant content up the search engine results pages, which made Google act in the form of the Penguin update. The update caused their rankings to tank or their websites failing to show up on search engines at all. With Google, check Google Search Console and look for warnings in the message menu.

article thumbnail

10 SEO Strategies to Increase Search Engines Rankings

ReadWriteStart

If you want your website to be seen by more people, you need to rank higher on search engines. In this post, we will discuss the most important and actionable SEO tips that you can follow to increase your rankings on search engines. Consider Search Intent. Do Keyword Research. Improve Your On-Page SEO.

SEO 204
article thumbnail

Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

SEO 122
article thumbnail

Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. To get an idea of where you are starting out, note metrics like: Open rates Click rates Unsubscribe rates Conversion rates Spam rate. What emotions were they feeling when they searched for a solution?

Email 133