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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Yet in our case the product, the machine as delivered from engineering, was a blank, featureless computer with just an operating system and compilers. In most other companies a product-marketing department was responsible for the pricing, positioning and promotion of the product.

Engineer 221
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Out of the Ashes - Something Isn't Quite Right

Steve Blank

No one was actually quite that good, but some VCs had “golden guts” for these kinds of operating issues. Here are the six likely ways that it will resolve, with these probabilities.” Yet something in the back of my mind bothered me.

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

However the Customer Development Model and the Lean Startup work equally well for startups on the web. The first question to ask is: “Does your startup have market risk or is it dominated by technical risk?” Lean Startup /Customer Development is used to find answers to the unknowns about customers and markets.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

The OEM Business Convergent’s business was selling desktop computers (with our own operating system and office applications) to other computer manufacturers – most of them long gone: Burroughs, Prime, Monroe Data Systems, ADP, Mohawk, Gould, NCR, 4-Phase, AT&T.

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Can You Trust Any vc's Under 40?

Steve Blank

» Dig for Leadership - Stories that try to make the world a better place. , AKPC_IDS += "1128,"; (No Ratings Yet) Loading … Posted in Leadership | Tagged [.] They built airplanes out of palm trees thinking if they did manna would come in airplanes again. tags: vc entrepreneurship) [.] carry on reading.

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SuperMac War Story 3: Customer Insight Is Everyone's Job « Steve Blank

Steve Blank

It reminded me of “earlier days&# , when I was just starting out in running business operations for startups. Reply bjorn , on March 23, 2009 at 5:18 pm Said: these stories really livened up the whole concept of “customer discovery&# for me. i have your book, but stopped at the 4th chapter.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. his next article on SuperMac, “Building the Killer Team – Mission, Intent, and Values&# , Steve further pounds the table on some principles of leadership that I think are [.]