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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

Metadata 121
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

The post-third-party-cookie conversion reporting solution is called the Conversion Measurement API. It works by tagging ads with metadata (e.g., click ID, campaign ID, URL of expected conversion). If a user clicks the ad, that metadata—up to 64 bits of information—is stored in their browser. Image source ).

Caching 140
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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Crafting Destination Content: Explore the concept of destination content and how it can drive engagement and conversions in the age of AI-powered search. And they make it easy to switch.

SEO 62
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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

When your site traffic suddenly dips or your rankings plummet, it will create lost opportunities that affect your conversions and sales. If the traffic drop is coming from paid ads, then check the keywords and metadata you’re using in your Google Ads campaign. Why your website is losing traffic. Server overload.

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The Best Programming Languages for Digital Marketers

ConversionXL

You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. Other use cases include diverse, data-heavy tasks such as querying the metadata from 1 billion taxi rides or back-end monitoring of analytics for real-time fraud detection. Connect inventory with ad campaigns.

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How to Put Your Website At the Center of All Your Marketing

Duct Tape Marketing

It should have a strong SEO strategy , complete with metadata, keyword research, and off-page elements. Each page should have a call to action aimed at driving conversions. A landing page that’s tailored to the messaging in the ad can help to boost conversion rates in paid social and search advertising.

Marketing 101
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30 Tips for Great Digital Marketing

Duct Tape Marketing

and Google search ads before running your campaign as all have slightly different formats. Accurately complete your site’s metadata (title tags, descriptions, alt text, etc.). And since consumers can start good and bad conversations about you, make sure to set up alerts that notify you of new mentions, comments, or messages.