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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

And then, of course, other business owners stay aloof from customers for a different, more instinctual reason: In a digital age dominated by email and computer screens, they simply don’t know how to interact with customers face-to-face and avoid doing so at all costs. Risk stepping out from behind technology.

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Understanding the Digital Mail Room: How to Increase Your Direct Marketing Results

Up and Running

According to Enterprise Content Management Connection , digital mailrooms are often characterized by a centralized operation that manages a company’s content and documents. Using this distribution method can increase productivity and decrease mail handling and paper costs. Combining Digital and Direct.

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10 Elements That Show You’re a Pro Business

Women Entrepreneurs Can

Similarly, they are more likely to trust other customers compared to the word of your employees or direct marketing from your business. That way, you can ensure that you have the right presentation elements in place while also guaranteeing that you don’t end up with a business space that is going to cost you an absolute fortune.

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This Week in Venture Capital – Episode 4

Both Sides of the Table

It seems the focus on “virtual&# goods has been both the demo of the consumer as well as the fact that by definition virtual goods have almost no marginal costs to the seller so giving a huge slice to the carrier (and Zong) isn’t a problem since actual costs are ~ $0. 15mm in Series A. Enter ShoeDazzle.

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Tips For Businesses Starting A Mailing List

YoungUpstarts

In fact, even with millennial audiences that are stereotypically pigeonholed into only caring about online marketing and social media, direct mail campaigns are thriving. While direct mail campaigns are effective, they can get expensive. Practice good list management. Pick the right class of mail.

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How to measure your power in the Internet marketplace.

Berkonomics

There are several key performance indicators that help new generation company management see more clearly their progress and corporate health. CACR (Customer Acquisition Cost Ratio). The lower the ratio, the more successful the customer acquisition campaign. CPA (Cost per Acquisition). The lower, the better.

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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Investment risk management. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling. New one-time customers may be incented to return.

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